The Mix Land Ñemuha Streetwear rekove by Yuan Lijun

The Mix Land Ñemuha Streetwear rekove by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Ogapype Jejapo Competition Category.

BrónseOgapype· 2020

The Mix Land Ñemuha Streetwear rekove

by Yuan Lijun

Client: Xianxiang Design

A' Design Award Brónse Winner in Ogapype Category

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Verified Award Winner

Verify Award Status for #99894

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Mix Land Ñemuha Streetwear rekove

The Mix Land ha'e peteĩ ñemuha streetwear rekove oĩva Hangzhou, China-pe. Pe diseño apoukapy oñepyrũ peteĩ laboratorio ta'anga guive ha omoĩ pe tekoha tapicha kuéra rembiapo (street culture) pe interior jehechauka guasúpe. Mbohapy instalación arte oikóva, hérava energía ñemboguejy (energy extraction), condensación ha decomposition table, ombojoaju pe pu, tesa ha pokohára ojapo hag̃ua peteĩ jeikoha oñondivepa. Pe azul neón hesãiete, ovetã ha okẽ sa'yhũ heta ha pe pantalla digital ojapo umi ta'anga tuichavéva. Umi instalación jehechauka ikatu oñemyatyrõ jey pe tenda ijerekuévo, upéicha rupi pe ñemuha ojeadapta umi tembiapo comercial ha experiencial rembiaporãme.

The Recognition

About the A' Design Award Brónse

The Mix Land Ñemuha Streetwear rekove ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ The Mix Land Ñemuha Streetwear rekove ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. The Mix Land Ñemuha Streetwear rekove ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019