IBIS Bread Culinary Explorers રિબ્રાન્ડિંગ by Wolkendieb Design Agency

IBIS Bread Culinary Explorers રિબ્રાન્ડિંગ by Wolkendieb Design Agency is a highly esteemed winner of the very prestigious 2021 A' Design Award કાંસ્ય પુરસ્કાર in પેકેજિંગ ડિઝાઇન Competition Category.

કાંસ્યપેકેજિંગ· 2021

IBIS Bread Culinary Explorers રિબ્રાન્ડિંગ

by Wolkendieb Design Agency

Client: IBIS Backwarenvertriebs GmbH

A' Design Award કાંસ્ય પુરસ્કાર Winner in પેકેજિંગ Category

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Verified Award Winner
Verify Award Status for #108487

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About IBIS Bread Culinary Explorers રિબ્રાન્ડિંગ

30 વર્ષથી વધુ સમયથી, IBIS બેકવેરન જર્મન માર્કેટમાં બ્રેડ અને વિયેનોઇઝરીની વિશેષતાઓ લાવે છે. છાજલીઓમાં વધુ સારી ઓળખ મેળવવા માટે, Wolkendieb એ તેમની બ્રાંડ ઓળખ ફરીથી લોંચ કરી, હાલના પોર્ટફોલિયો તેમજ નવા ઉત્પાદનોને ફરીથી ડિઝાઇન કર્યા. લોગોની વિઝ્યુઅલ ઇફેક્ટ તાજું કરવામાં આવી હતી અને તેજસ્વી-લાલ રંગીન ફ્રેમ અને તમામ માધ્યમો પર બમણી કદને કારણે પ્રબલિત કરવામાં આવી હતી. કાર્ય બેકિંગ ઉત્પાદનોની ગુણવત્તા અને વૈવિધ્યતાને પ્રતિબિંબિત કરવાનું હતું. બહેતર માળખું બનાવવા અને ઉપભોક્તાઓની સમજને અનુસરવા માટે, પોર્ટફોલિયોને 2 શ્રેણીઓમાં વિભાજિત કરવામાં આવ્યો હતો: બ્રેડ અને વિયેનોઇઝરીઝ.

The Recognition

About the A' Design Award કાંસ્ય પુરસ્કાર

IBIS Bread Culinary Explorers રિબ્રાન્ડિંગ A' Design Award કાંસ્ય પુરસ્કારના વિજેતા છે, સર્જનાત્મકતા, ચતુરાઈ અને કુનેહથી વિશિષ્ટ ઉત્કૃષ્ટ ડિઝાઇનને અપાતું ઉચ્ચ પ્રતિષ્ઠાનું સન્માન. કાંસ્ય વિજેતાઓ કુશળ અને નોંધપાત્ર રીતે સર્જનાત્મક કૃતિઓ છે, જે ડિઝાઇનરોનો વિશાળ અનુભવ, કલ્પનાશક્તિ અને સાધનસંપન્નતા સાબિત કરે છે. IBIS Bread Culinary Explorers રિબ્રાન્ડિંગ ખૂબ આદરપાત્ર, પ્રશંસનીય અને પ્રિય વસ્તુ, નોંધપાત્ર રીતે વ્યાવસાયિક અને નવીન, બનશે એવી અપેક્ષા છે. IBIS Bread Culinary Explorers રિબ્રાન્ડિંગ જરૂરિયાતો ઉત્તમ રીતે સંતોષે છે, ઇચ્છાઓને સ્પર્શે છે અને કુતૂહલ જગાડે છે.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Showcasing recipes for every product demonstrates how easy it is for the consumer to indulge himself home. The bread range gathers iconic specialities such as French baguette, Finnish bread or Italian Ciabatta. Top-viewed photos in the making on a dark slate background show how tasty and modern the brand is. The result is a trendy and premium design with a strong encouragement message for the consumer to try it home.
Dimensions & Packaging: Printed or labelled films with different sizes according to each product’s characteristics. The back of packagings are always free of design to allow the consumer to see the products correctly and most of the time, there is a window in the front.
Tags: packaging, brand image, rebranding, Wolkendieb, mass market, range, Ibis Backwaren, bakery, bread, Germany
Production Technology: All products are packed in either molded film, flow packs or film bags. Some products are labelled, some are directly film printed. The aim was to create a consistent and modern brand image for the bread range under consideration of the different printing methods.
Design Challenge: The challenge for the design agency Wolkendieb was to create an eye-catching and modern design that would boost the quality feeling of the products without over-selling them. The new brand image had to incorporate controversial objectives, and had to fit with a pre-defined brand platform.
Research: Together, Wolkendieb and IBIS explored the brand image and brand platform by using focus group discussions with IBIS consumers and non-consumers. Design ideas for rebranding and packaging relaunch, based on these insights, were proposed by Wolkendieb. New brand identity and new packagings were extensively tested with both already-consumers and non-consumers of IBIS. The new brand image was positively received in both target groups.
Inspiration: IBIS Backwaren brings bread specialities into German market for over 30 years. In order to get to the next level of recognition in shelves, design agency Wolkendieb relifted their brand image. The task was to reflect the quality and versatility of the product range. Therefore, the whole brand portfolio was redesigned, extended and separated in two categories: bread and viennoiseries. By creating different looks according to consumer insights, portfolio was clearer structured and finally got that missing wow-effect.
Project Duration: The project started in July 2018 in Aachen, Germany and finished in December 2019. It was exhibited in ISM Cologne trade fair in January 2020.
Operation Flow: Old IBIS products had a low to inexistant focus on brand image. After Wolkendieb's brand and packaging relaunches, in-shelf recognition from consumers has dramatically increased, therefore boosting the sales. Each product has its own tasty recipe and atmosphere. A white serif script finishes off the homemade touch. Wolkendieb created a new logo which acts as a quality flag on the packaging. Each product family is visualised through icons and on-pack statements, which show the versatility of the new IBIS design.
Team Members: Creative Director: Annika Reuber
Art Director: Chloé Noret
Junior Art Director: Daskia Frohn
Image Credits: Image #1: IBIS, Bread Culinary Explorers, 2020
Image #2: IBIS, Bread Culinary Explorers, 2020
Image #3: IBIS, Bread Culinary Explorers, 2020
Image #4: IBIS, Bread Culinary Explorers, 2020
Image #5: IBIS, Bread Culinary Explorers, 2020