Atun લાઇટિંગ પ્રોડક્ટ્સ by Mohamed Selim El Kady is a highly esteemed winner of the very prestigious 2022 A' Design Award કાંસ્ય પુરસ્કાર in લાઇટિંગ ઉત્પાદનો અને ફિક્સ્ચર્સ ડિઝાઇન Competition Category.
કાંસ્યલાઇટિંગ· 2022
Atun લાઇટિંગ પ્રોડક્ટ્સ
Client: Selim El Kady Design Studio
A' Design Award કાંસ્ય પુરસ્કાર Winner in લાઇટિંગ Category
- 26,833
- Verified Award Winner
- Verify Award Status for #136270
The Design
About Atun લાઇટિંગ પ્રોડક્ટ્સ
અંધકાર છવાયેલો છે, જમીન મૌન છે, તેમનો સર્જક તેની ક્ષિતિજમાં આરામ કરી રહ્યો છે. સવારના સમયે, ક્ષિતિજમાંથી ઉદ્ભવતા, દિવસમાં ડિસ્કની જેમ ચમકતા, તમે અંધકારને દૂર કરો છો, તમે તમારા કિરણો આપો છો, અને બે ભૂમિઓ ઉત્સવમાં છે ગ્રેટ એટેન સ્તોત્ર. આ ઉત્પાદન સંતુલન, શક્તિ અને પુનર્જન્મ ડીજેડના ફેરોનિક પ્રતીકથી પ્રેરિત છે. સદાચારના પ્રકાશ સાથે પુનઃજોડાણની સ્મૃતિપત્ર તરીકે વર્ષની સૌથી ઠંડી, અંધારાવાળી રાતોમાં ડીજેડનો ઉછેર કરવામાં આવ્યો હતો.
The Recognition
About the A' Design Award કાંસ્ય પુરસ્કાર
Atun લાઇટિંગ પ્રોડક્ટ્સ A' Design Award કાંસ્ય પુરસ્કારના વિજેતા છે, સર્જનાત્મકતા, ચતુરાઈ અને કુનેહથી વિશિષ્ટ ઉત્કૃષ્ટ ડિઝાઇનને અપાતું ઉચ્ચ પ્રતિષ્ઠાનું સન્માન. કાંસ્ય વિજેતાઓ કુશળ અને નોંધપાત્ર રીતે સર્જનાત્મક કૃતિઓ છે, જે ડિઝાઇનરોનો વિશાળ અનુભવ, કલ્પનાશક્તિ અને સાધનસંપન્નતા સાબિત કરે છે. Atun લાઇટિંગ પ્રોડક્ટ્સ ખૂબ આદરપાત્ર, પ્રશંસનીય અને પ્રિય વસ્તુ, નોંધપાત્ર રીતે વ્યાવસાયિક અને નવીન, બનશે એવી અપેક્ષા છે. Atun લાઇટિંગ પ્રોડક્ટ્સ જરૂરિયાતો ઉત્તમ રીતે સંતોષે છે, ઇચ્છાઓને સ્પર્શે છે અને કુતૂહલ જગાડે છે.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Atun is originated from the Ancient Egyptian Civilization, Its aims to integrate between ancient Egyptian culture aesthetics and modern Egyptian identity , where it results in distinguished products representing Egyptian culture and has a positive impact on the consumers.
- Dimensions & Packaging
- The products dimensions are:
The lighting product that contains Gold plated copper and wood is 16cm x 16cm x 27cm
The lighting product that contains Wood and glass is 10cm x 10cm x 45cm
The product that contains Copper and glass is 9cm x 9cm x 25cm - Tags
- Lighting, Home Accessories, Djed, Sculpture, Cultural design, Emotional design, Handmade, Egyptian Civilization
- Production Technology
- I start from drawing the sketch, Passing through AutoCAD program then 3D MAX and CNC milling, In the production process we use a sample manual lathe machine and Laser cutter, The materials used in the design are environment-friendly, recycled and can be sustainable. These same materials were used by the Ancient Egyptians in their crafts, 1.Asersus wood 2.Alabaster Marble 3.Marmar Stone 4.Borosilicate glass 5. gold plated copper.
- Design Challenge
- The challenge was to design new lighting products that is shaped to be related to the Ancient Egyptian Civilization and the integration between the cultural design and emotional design.
- Research
- The entire research is integrated around the ancient Egyptian beliefs and about the importance of light and what it represents to the ancient Egyptian. We found the great Hymn of Akhtitatun to Aten that was found in the cemetery in the tombs of Tell El-Amarna, and how Djed hieroglyph was a pillar-like symbol that represented stability. It was also sometimes used to represent Osiris himself.
- Inspiration
- Darkness envelops, the land is in silence, their creator is resting in his horizon.
At daybreak, arisen from the horizon, shining as the disk in day,
you remove the darkness, you grant your rays,
and the two lands are in festival
Great Aten Hymn.
This product has been inspired from the Pharaonic symbol of balance, strength and reincarnation Djed. The Djed was raised on the coldest, darkest nights of the year as a reminder of to reconnect to the light of righteousness. - Project Duration
- Duration: The idea started in 2018 and was first exhibited in October 2018 then again in November 2021 both in Cairo Design Award.
Location: Cairo, Egypt. - Operation Flow
- The product is well designed. The details of its parts allow the user to handle the product in a comfortable way. It provides a uniform level of illumination throughout the space independently of other lighting sources. Moreover, its purpose is to ensure safe and ' easy traffic, as well as to create an overview of the room.
- Image Credits
- Image #1: Photographer Mostafa Mahmoud, Atun, 2020.
Image #2: Photographer Mostafa Mahmoud, Atun, 2020.
Image #3: Photographer Mostafa Mahmoud, Atun, 2022.
Image #4: Photographer Mostafa Mahmoud, Atun, 2020.
video by: V digital, Atun,2022.
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