The Land of Rocks પ્રદર્શન બૂથ by Weixian He and Baoyang Wei is a highly esteemed winner of the very prestigious 2023 A' Design Award રજત પુરસ્કાર in ટ્રેડ શો સ્થાપત્ય, ઇન્ટિરિયર અને પ્રદર્શન ડિઝાઇન Competition Category.
રજતટ્રેડ શો· 2023
The Land of Rocks પ્રદર્શન બૂથ
Client: Wise Space Aesthetics
A' Design Award રજત પુરસ્કાર Winner in ટ્રેડ શો Category
- 16,970
- Verified Award Winner
- Verify Award Status for #139921
The Design
About The Land of Rocks પ્રદર્શન બૂથ
ધ લેન્ડ ઓફ રોક્સ એ 2020માં ગુઆંગઝોઉ ડિઝાઇન વીક ખાતે સિન્ટર્ડ સ્ટોન બ્રાન્ડ માટે બનાવવામાં આવેલી અસ્થાયી પ્રદર્શન જગ્યા છે. આ બૂથ 180 ચોરસ મીટર વિસ્તારને આવરી લે છે. અર્ધ-બંધ અને અર્ધ-ખુલ્લી લેઆઉટ મુલાકાતીઓને વૈવિધ્યસભર માર્ગ પર દોરી જાય છે, જ્યારે ગોઠવેલી દીવાલોમાં કાપેલા ખુલ્લા ભાગો પથ્થરની પેટર્નને બહારથી અને અંદરથી જોવાની તક આપે છે. સ્ટેજના કેન્દ્રમાં રોક ફ્લાવર નામની વક્ર રચના ઊભી છે. આ ડિઝાઇન સિન્ટર્ડ સ્ટોન, વસવાટ અને શહેર વચ્ચેના સંબંધને દૃશ્યમાન અને અનુભવવામાં સરળ બનાવે છે.
The Recognition
About the A' Design Award રજત પુરસ્કાર
The Land of Rocks પ્રદર્શન બૂથ A' Design Award રજત પુરસ્કારના વિજેતા છે, સર્વોચ્ચ કક્ષાની, સુંદર અને પ્રભાવશાળી ડિઝાઇનને અપાતું અસાધારણ રીતે પ્રતિષ્ઠિત સન્માન. રજત વિજેતાઓ અત્યંત તેજસ્વી અને ખૂબ સર્જનાત્મક કૃતિઓ છે, જે ડિઝાઇનરોની ઉત્કૃષ્ટ નિપુણતા, પ્રતિભા અને સૂક્ષ્મ દૃષ્ટિ દર્શાવે છે. The Land of Rocks પ્રદર્શન બૂથ અદ્ભુત, આદર્શ, અત્યંત વ્યાવસાયિક અને ઊંડી રીતે નવીન કૃતિ બનશે એવી અપેક્ષા છે. The Land of Rocks પ્રદર્શન બૂથ એવી રચના છે જેની ઘણાને ઈર્ષ્યા થાય; તે ઇચ્છાઓ જગાડે છે, સકારાત્મક લાગણીઓ લાવે છે અને આશ્ચર્ય તથા વિસ્મય પેદા કરે છે.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Custom, high-end, professional brand essence" given to show the space inside and outside.The main products combined with the brand culture are displayed in front of the public through a variety of aesthetic forms to create a visual, sensory and experiential immersive experience place.The purpose is not only to express exhibitionality and artistry, but also to attract the attention of designers and professionals and create conditions for brand communication and brand appreciation.
- Dimensions & Packaging
- 180sqm
- Tags
- Brand exhibition, temporary exhibition, ceramic tile, sintered stone, Guangzhou
- Production Technology
- Arrangement and encircle do not cause closure or isolation. On the contrary, through special arrangement and cut crevices, one can see the beautiful and varied posture of the stone patterns from the outside to the inside. Or watching people from the inside out as they move and stare curiously at them.
- Design Challenge
- The huge theme of the relationship between sintered stone, habitation and city is challenging to express through a limited space in a limited time period. We have a primary and secondary layout of a spatial structure, giving full consideration to the design aesthetic feeling and functionality, semi-enclosed and semi-open structure to create a dynamic visiting line. Visitors can control the rhythm of moving and static, fast and slow, so that visitors have a sense of immersion.
- Research
- From the point of view of the brand, while fully displaying the advantages of the product, we need to express the deeper cultural connotation, that is, to make the relationship between sintered stone, habitation and city visible, palpable and experiential, which is the focus of our design. This relationship is not straightforward, but requires people to place themselves in the space, heart feeling. So when we design, we need to consider how to make the visitors have a more delicate touch point - Architecture should become more open in the city, both formally and emotionally.
- Inspiration
- What is the relationship between sintered stone, habitation and city? One lives in the city, moving between different buildings and staying sometimes. This exhibition space is like the epitome of urban architecture. The sintered stone and its application products are integrated into the space, and the building will no longer be a "shelter" without emotion. Endowed with the soul of nature, the architecture has more flexibility and is infinitely close to people's hearts.
- Project Duration
- The project was constructed and completed in Guangzhou in December 2020, and was exhibited at Pavilion 2C06, Hall 2, Guangzhou Design Week from December 3 to December 6, 2020.
- Operation Flow
- To meet the requirements of semi-open interaction, the entrance presents the characteristics of rigid and flexible sintered stone in two ways. Symmetric and asymmetric docking - Together. The flexibility and suppleness of sintered stone as the first impression to attract the attention of visitors. The "Rock flower" structure stands in the center of the stage as the protagonist, with graceful curves extending upward. When you sit on the bench and look up, the clouds glow implicitly, like a dream.
- Team Members
- Chief Designer: Weixian He
Designer: Baoyang Wei
Designer: Fengming Tang - Image Credits
- Image #1, 2, 3, 4, 5: Photographer Zhuoquan Wu
Video shooting and editing: Zhuoquan Wu
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