Spot On ઇન્ટરેક્ટિવ લાઇટ ઇન્સ્ટોલેશન by Responsive Spaces and Michael Holzer is a highly esteemed winner of the very prestigious 2023 A' Design Award સુવર્ણ પુરસ્કાર in સ્થાપન ડિઝાઇન Competition Category.
સુવર્ણસ્થાપન· 2023
Spot On ઇન્ટરેક્ટિવ લાઇટ ઇન્સ્ટોલેશન
by Responsive Spaces and Michael Holzer
Client: Creative Region / City of Linz
A' Design Award સુવર્ણ પુરસ્કાર Winner in સ્થાપન Category
- 538,891
- Verified Award Winner
- Verify Award Status for #144465
The Design
About Spot On ઇન્ટરેક્ટિવ લાઇટ ઇન્સ્ટોલેશન
ખાલી દુકાનની બારીઓ કંટાળાજનક છે. ખાસ કરીને કોવિડ -19 રોગચાળાને કારણે ખાલી દુકાનની બારીઓ લિન્ઝ શહેર માટે વધુ તાકીદની બાબત બની ગઈ. પરંતુ ખાસ કરીને, સમગ્ર શહેરમાં મહાન સ્થળોએ, તે જગ્યાઓ પણ બિનઉપયોગી પ્રસ્તુતિ વિસ્તારો છે જેનો આ દરમિયાન સારો ઉપયોગ કરી શકાય છે. તેથી આ અનોખી દુકાન વિન્ડો ઇન્સ્ટોલેશન અને "સ્પોટ ઓન" તેની પાછળ વિકસાવવામાં આવી હતી. ઇન્ટરેક્ટિવ લાઇટ ઇન્સ્ટોલેશન્સ ખાલી વિંડોઝને આકર્ષક અને અસાધારણ કલાના ટુકડાઓમાં ફેરવે છે, જ્યારે સ્થાનિક વ્યવસાયોને મૂલ્યવાન કામચલાઉ સ્ટેજ પણ પ્રદાન કરે છે. અમે. પ્રેમ. લિન્ઝ.
The Recognition
About the A' Design Award સુવર્ણ પુરસ્કાર
Spot On ઇન્ટરેક્ટિવ લાઇટ ઇન્સ્ટોલેશન A' Design Award સુવર્ણ પુરસ્કારના વિજેતા છે, પ્રથમ કક્ષાની, અદ્ભુત અને ઉત્કૃષ્ટ ડિઝાઇનને અપાતું અત્યંત પ્રતિષ્ઠિત સન્માન. સુવર્ણ વિજેતાઓ અત્યંત નવીન, દૂરદર્શી અને તેજસ્વી કૃતિઓ છે જે ડિઝાઇનરોની પ્રતિભા, જ્ઞાન અને કૌશલ્ય પ્રતિબિંબિત કરે છે. Spot On ઇન્ટરેક્ટિવ લાઇટ ઇન્સ્ટોલેશન સૌથી વધુ વખાણાયેલી, વલણ સર્જનારી, સ્મારક સમાન શોધ બનીને અભૂતપૂર્વ મૂલ્ય આપશે એવી અપેક્ષા છે. Spot On ઇન્ટરેક્ટિવ લાઇટ ઇન્સ્ટોલેશન તીવ્ર ઇચ્છા જગાડે છે, ઉત્કટતા પ્રગટાવે છે, સર્જનાત્મકતાને પ્રોત્સાહન આપે છે અને મોહિત કરે છે.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
- Dimensions & Packaging
- The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
- Tags
- interactive installation, light installation, mobile interface, shop window, art installation, digital installation
- Production Technology
- The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website. - Design Challenge
- It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
- Research
- As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
- Inspiration
- The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.
WE. LOVE. LINZ. - Project Duration
- Since August 2021 in Linz
- Operation Flow
- As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
- Team Members
- Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner - Image Credits
- Photo Credits: Responsive Spaces
Video Credits: Eyup Kus
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
