Dedao Focus7 ઈરીડર by William Volcoff and Yawei Zhang

Dedao Focus7 ઈરીડર by William Volcoff and Yawei Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award કાંસ્ય પુરસ્કાર in ગ્રાહક ઇલેક્ટ્રોનિક્સ Competition Category.

કાંસ્યગ્રાહક ઇલેક્ટ્રોનિક્સ· 2023

Dedao Focus7 ઈરીડર

by William Volcoff and Yawei Zhang

Client: Dedao (Tianjin) Culture & Communication Co., Ltd.

A' Design Award કાંસ્ય પુરસ્કાર Winner in ગ્રાહક ઇલેક્ટ્રોનિક્સ Category

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The Design

About Dedao Focus7 ઈરીડર

Dedao Focus7 એ એવા વાચકો માટે બનાવવામાં આવેલું ઈરીડર છે જેઓ છાપેલા પુસ્તકના અનુભવને મહત્વ આપે છે. તેની ફ્રેમ CNC મશીનિંગ દ્વારા આકાર આપવામાં આવેલા એલ્યુમિનિયમ એલોયથી બનેલી છે, અને એનોડાઇઝ્ડ સપાટી લપસવા, ઘસારા અને કાટ સામે પ્રતિકારક છે. તેનો આકાર વાળેલા પાનાની યાદ અપાવે છે, જે વાંચન થોભાવવા માટે વપરાતો પરિચિત હાવભાવ છે. 7-ઇંચની E Ink સ્ક્રીનમાં એન્ટી-ગ્લેર ગ્લાસ અને એન્ટી-ફિંગરપ્રિન્ટ કોટિંગ છે. 210 ગ્રામનું વજન ખિસ્સામાં રાખી શકાય તેવા પુસ્તક જેટલું જ છે, અને સંતુલિત રચના કાંડા પરનો તાણ ઘટાડે છે. પેકેજિંગ શાહી-મુક્ત, પ્લાસ્ટિક-મુક્ત અને વિઘટનશીલ પલ્પમાંથી બનાવવામાં આવ્યું છે.

The Recognition

About the A' Design Award કાંસ્ય પુરસ્કાર

Dedao Focus7 ઈરીડર A' Design Award કાંસ્ય પુરસ્કારના વિજેતા છે, સર્જનાત્મકતા, ચતુરાઈ અને કુનેહથી વિશિષ્ટ ઉત્કૃષ્ટ ડિઝાઇનને અપાતું ઉચ્ચ પ્રતિષ્ઠાનું સન્માન. કાંસ્ય વિજેતાઓ કુશળ અને નોંધપાત્ર રીતે સર્જનાત્મક કૃતિઓ છે, જે ડિઝાઇનરોનો વિશાળ અનુભવ, કલ્પનાશક્તિ અને સાધનસંપન્નતા સાબિત કરે છે. Dedao Focus7 ઈરીડર ખૂબ આદરપાત્ર, પ્રશંસનીય અને પ્રિય વસ્તુ, નોંધપાત્ર રીતે વ્યાવસાયિક અને નવીન, બનશે એવી અપેક્ષા છે. Dedao Focus7 ઈરીડર જરૂરિયાતો ઉત્તમ રીતે સંતોષે છે, ઇચ્છાઓને સ્પર્શે છે અને કુતૂહલ જગાડે છે.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products.
Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.
Dimensions & Packaging: Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating,
Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM
eReader Weight: 210 grams
eReader size: 159*140.7*10 mm
Packaging size: 16.5 x 18.5 x 3 cm
10 weeks battery on sleeping mode.
3.5 days battery on full use.
2 weeks battery with 1h use per day.
Tags: ereader, tablet, book, eInk, CNC, aluminium,
Production Technology: The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use.
The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper.
The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.
Design Challenge: Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
Research: Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues.
The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.
Inspiration: Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
Project Duration: The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
Operation Flow: On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
Patents: Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd.
Team Members: William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao