The Stroke ટાઇપોગ્રાફિક કોફી મગ

Press Kit

Unique Properties

This is an extra fine porcelain product designed under the golden ratio principle to provide aesthetics and functionality that adhere to strict mathematical laws as well as a hands-on balanced experience.
From the proportions of nautilus shells through tree leaves, pine cone seeds or sunflower spirals to the work of trailblazing artists like Le Corbusier and Salvador Dali, the golden ratio conquered the world of aesthetics as a proportion by default pleasing to the eye.
This mug is a typographic object of desire and one that introduces its owner to a symbol of celestial importance across the passage of time, implementing a unique stroke that terminates with a sharp slit into the porcelain.

Dimensions & Packaging

Capacity:325 ml
Packaging: H:12 x W:8 x D:8 (cm)
Packaged weight: 350 g
Weight: 210 g
Dimensions: H 10.0cm (Diameter 8.0cm)

Suitable for use with hot/cold drinks. Microwave safe. Dishwasher safe.

Tags

mug, typography, type, porcelain, golden ratio, at symbol, typographic

Production Technology

Made with extra fine white porcelain. Matte on the outside, glossy on the inside. Letteres (the brand name of these products) signature logo silkscreen printed in silver on the inner side. This mug is delivered inside its own custom box, which is made out of recycled brown, white and black paper. The package includes a booklet with full description, historical references, production process and specifications.

Inspiration

The 'sine qua non’ of digital living thanks to e-mail addresses and social media handles, the at symbol has been proclaimed by Moma as “the defining symbol of the computer age”. This coffee mug provides a deep soulful spirit with an eclectic mix of type, industrial design, and long experimentation. An homage to humanity’s universal need for connectivity, unity, and peace, whilst blessed by the Golden Ratio principle.

Project Duration

Project duration: Two years
Location: Athens, Greece

Operation Flow

Charmingly moulded at the bottom of this premier product, The at symbol offers an excellent excuse to kickstart discussion, a means to address one another with the mug at hand as you lift it up and slowly sip your drink. What are you looking at?

Image Credits

Images and Video by: Math Studio