Taste of Springtime バイジીયુ પેકેજિંગ by Wei Li is a highly esteemed winner of the very prestigious 2024 A' Design Award લોહ પુરસ્કાર in પેકેજિંગ ડિઝાઇન Competition Category.
લોહપેકેજિંગ· 2024
Taste of Springtime バイジીયુ પેકેજિંગ
by Wei Li
A' Design Award લોહ પુરસ્કાર Winner in પેકેજિંગ Category
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- Verified Award Winner
- Verify Award Status for #153131
The Design
About Taste of Springtime バイジીયુ પેકેજિંગ
તેસ્ટ ઓફ સ્પ્રિંગટાઈમ એ બાયજીયુ, એક પરંપરાગત ચાઈનીઝ મદ્ય, માટેની પેકેજિંગ ડિઝાઈન છે. તેનો આકાર એક કલાકઘડિયાળ (અવર-ગ્લાસ) જેવો છે, જે બે નાની બોટલોને એકબીજા ઉપર-નીચે જોડીને બનાવવામાં આવ્યો છે, જે વહેંચાયેલા સમયના પ્રતીક તરીકે દર્શાવવામાં આવે છે. જોડાણના સ્થળે, એક ઉલટાવી શકાય તેવી આકૃતિ અને પૃષ્ઠભૂમિની રચના માનવ ચહેરાની બાજુની રૂપરેખા બનાવે છે, જ્યારે તળિયે એકબીજાની સામે જોતા બે ચહેરાની રૂપરેખાઓ દેખાય છે. બંને બોટલોમાં ઓછું પ્રમાણ અને અલગ-અલગ તીવ્રતાનું મદ્ય હોય છે, જે એકલા અથવા સાથે મળીને મધ્યમ પ્રમાણમાં પીવાની ટેવને પ્રોત્સાહન આપે છે. આગળનું પેકેજિંગ કાગળ અને પ્લાસ્ટિકની સામગ્રીથી બનેલું છે, જે પુનઃચક્રીકરણયોગ્ય અને કુદરતી રીતે વિઘટનશીલ છે.
The Recognition
About the A' Design Award લોહ પુરસ્કાર
Taste of Springtime バイジીયુ પેકેજિંગ A' Design Award લોહ પુરસ્કારના વિજેતા છે, સારી રીતે રચાયેલી કૃતિઓ પાસેથી અપેક્ષિત વ્યાવસાયિક અને ઔદ્યોગિક જરૂરિયાતો પૂરી કરતી સારી ડિઝાઇનને અપાતું પ્રતિષ્ઠિત સન્માન. લોહ વિજેતાઓ તેમના સર્જકોની મહાન કુશળતા, ઉચ્ચ વિશેષજ્ઞતા, નિષ્ણાત સમજ અને સર્જનાત્મક ક્ષમતા દર્શાવે છે. Taste of Springtime バイジીયુ પેકેજિંગ ખૂબ આદરપાત્ર, પ્રશંસનીય અને પ્રિય, વ્યવહારુ અને નવીન રચના બનશે એવી અપેક્ષા છે. Taste of Springtime バイジીયુ પેકેજિંગ ઝીણવટ માટે આદર પામે છે અને જીવનની ગુણવત્તા સુધારીને દુનિયાને વધુ સારી બનાવવામાં મદદરૂપ થવા માટે રચાયેલું છે.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design inspiration for this product comes from the famous “Wormhole theory" and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.
- Dimensions & Packaging
- Width 88mm x Depth 88mm x Height 196mm
- Tags
- spring time, interaction, socializing, hourglass
- Production Technology
- The shape of this product breaks through the image of traditional Baijiu. By using the hourglass representing time as the design prototype, it means that Chinese Baijiu is the precious thing left after years of brewing. The product uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection.
- Research
- The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. The product meets the needs of the current era, and can generate strongly correlated material interaction with users, thus improving users' understanding. The overall design conveys the concepts of cherishing time, communicating with people, and looking forward to spring, which helps to promote social harmony and stability. In addition to practical functions, the product also has aesthetic value and artistic collection value.
- Inspiration
- The product conveys the closeness and necessity of interpersonal relationships through various design languages. The use of Rubin's reverse pattern at the connection of glass forms a silhouette of a person's side face, as well as the two opposite faces at the bottom, as if in a conversation within the constraints of time and space, both of which mean that people are destined through social interaction, blending and connecting with each other. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present.
- Project Duration
- The project started in March 2023 in China and finished in June 2023 in China, and will be exhibited in China in August 2023.
- Operation Flow
- The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. People are destined by sharing, blending and connecting with each other. The social attributes of the product connect people and narrow the distance between hearts.
- Team Members
- Mr.Dong Jinghong
Mr.Huang Yangzhong
Mr.Li Wei
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