Inheritance દારૂ પેકેજિંગ by Easyou Design is a highly esteemed winner of the very prestigious 2024 A' Design Award રજત પુરસ્કાર in પેકેજિંગ ડિઝાઇન Competition Category.
રજતપેકેજિંગ· 2024
Inheritance દારૂ પેકેજિંગ
Client: Easyou brand design
A' Design Award રજત પુરસ્કાર Winner in પેકેજિંગ Category
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- Verified Award Winner
- Verify Award Status for #158092
The Design
About Inheritance દારૂ પેકેજિંગ
ઇનહેરિટન્સ એ ચીની દારૂ માટેની પેકેજિંગ ડિઝાઇન છે. કાચની બોટલનું મિનિમલિસ્ટ સ્વરૂપ ગોળાકાર કિનારીઓને ચોરસ આધાર સાથે જોડે છે, જે સ્વર્ગ ગોળ છે અને પૃથ્વી ચોરસ છે એવી પરંપરાગત વિચારધારાને પ્રતિબિંબિત કરે છે. બોટલનું ઢાંકણ સુ ડોંગપોની ટોપીના આકારનું છે અને તેને પકડવું અને ખોલવું સરળ છે. છ ચિત્રો ત્રણ સુ પરિવારની વાર્તાઓ અને તેની સાથે જોડાયેલા મૂલ્યોનું વર્ણન કરે છે. બહારનું બોક્સ એમ્બોસિંગ અને યુવી કોટિંગ સાથે પ્રીમિયમ કાર્ડબોર્ડમાંથી બનાવવામાં આવ્યું છે. આ ડિઝાઇનનો હેતુ ગ્રાહકો સમક્ષ ચીની સાંસ્કૃતિક વારસો રજૂ કરવાનો છે.
The Recognition
About the A' Design Award રજત પુરસ્કાર
Inheritance દારૂ પેકેજિંગ A' Design Award રજત પુરસ્કારના વિજેતા છે, સર્વોચ્ચ કક્ષાની, સુંદર અને પ્રભાવશાળી ડિઝાઇનને અપાતું અસાધારણ રીતે પ્રતિષ્ઠિત સન્માન. રજત વિજેતાઓ અત્યંત તેજસ્વી અને ખૂબ સર્જનાત્મક કૃતિઓ છે, જે ડિઝાઇનરોની ઉત્કૃષ્ટ નિપુણતા, પ્રતિભા અને સૂક્ષ્મ દૃષ્ટિ દર્શાવે છે. Inheritance દારૂ પેકેજિંગ અદ્ભુત, આદર્શ, અત્યંત વ્યાવસાયિક અને ઊંડી રીતે નવીન કૃતિ બનશે એવી અપેક્ષા છે. Inheritance દારૂ પેકેજિંગ એવી રચના છે જેની ઘણાને ઈર્ષ્યા થાય; તે ઇચ્છાઓ જગાડે છે, સકારાત્મક લાગણીઓ લાવે છે અને આશ્ચર્ય તથા વિસ્મય પેદા કરે છે.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
- Dimensions & Packaging
- Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm - Tags
- Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
- Production Technology
- Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
- Design Challenge
- This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
- Research
- The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
- Inspiration
- The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
- Project Duration
- The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
- Operation Flow
- The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
- Team Members
- Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel
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