De Muros a Marcas ઐચ્છિક અભ્યાસક્રમ, આર્ટ બુક by Paul Joshua Martinez Calderon is a highly esteemed winner of the very prestigious 2025 A' Design Award કાંસ્ય પુરસ્કાર in શિક્ષણ, શિક્ષણ સહાય અને તાલીમ સામગ્રી ડિઝાઇન Competition Category.
કાંસ્યશિક્ષણ· 2025
De Muros a Marcas ઐચ્છિક અભ્યાસક્રમ, આર્ટ બુક
by Paul Joshua Martinez Calderon
A' Design Award કાંસ્ય પુરસ્કાર Winner in શિક્ષણ Category
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- Verified Award Winner
- Verify Award Status for #167455
The Design
About De Muros a Marcas ઐચ્છિક અભ્યાસક્રમ, આર્ટ બુક
ડી મુરોસ અ માર્કાસ એ એક ઐચ્છિક યુનિવર્સિટી અભ્યાસક્રમ અને આર્ટ બુક છે જે કલા અને ડિઝાઇનના વિદ્યાર્થીઓને સ્ટ્રીટ આર્ટ અને સમકાલીન ડિઝાઇન પર તેના પ્રભાવ વિશે શીખવવા માટે બનાવવામાં આવી છે. આ અભ્યાસક્રમ ડિઝાઇન વ્યાવસાયિકોના ઇનપુટ સાથે વિકસાવવામાં આવ્યો હતો અને તેમાં પંદર સાપ્તાહિક વર્ગોમાં ઐતિહાસિક અને સમકાલીન દ્રષ્ટિકોણ, વ્યવહારિક પ્રોજેક્ટ્સ અને એક અંતિમ પ્રોજેક્ટનો સમાવેશ થાય છે. આર્ટ બુકનું માપ 32 સેમી બાય 28 સેમી છે અને તેમાં આલ્કોહોલ-આધારિત માર્કર્સ અને એક્રેલિક પેઇન્ટ્સથી બનાવેલા હાથથી દોરેલા ચિત્રોને ડિજિટલ ચિત્રો સાથે જોડવામાં આવ્યા છે. સ્લાઇડ્સ અને પ્રિન્ટ કરી શકાય તેવા A4 ટેમ્પલેટ્સ દરેક વર્ગ સત્રને સહાય કરે છે.
The Recognition
About the A' Design Award કાંસ્ય પુરસ્કાર
De Muros a Marcas ઐચ્છિક અભ્યાસક્રમ, આર્ટ બુક A' Design Award કાંસ્ય પુરસ્કારના વિજેતા છે, સર્જનાત્મકતા, ચતુરાઈ અને કુનેહથી વિશિષ્ટ ઉત્કૃષ્ટ ડિઝાઇનને અપાતું ઉચ્ચ પ્રતિષ્ઠાનું સન્માન. કાંસ્ય વિજેતાઓ કુશળ અને નોંધપાત્ર રીતે સર્જનાત્મક કૃતિઓ છે, જે ડિઝાઇનરોનો વિશાળ અનુભવ, કલ્પનાશક્તિ અને સાધનસંપન્નતા સાબિત કરે છે. De Muros a Marcas ઐચ્છિક અભ્યાસક્રમ, આર્ટ બુક ખૂબ આદરપાત્ર, પ્રશંસનીય અને પ્રિય વસ્તુ, નોંધપાત્ર રીતે વ્યાવસાયિક અને નવીન, બનશે એવી અપેક્ષા છે. De Muros a Marcas ઐચ્છિક અભ્યાસક્રમ, આર્ટ બુક જરૂરિયાતો ઉત્તમ રીતે સંતોષે છે, ઇચ્છાઓને સ્પર્શે છે અને કુતૂહલ જગાડે છે.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.
- Dimensions & Packaging
- The art book measures 32 cm in width and 28 cm in length, with various finishes that enhance durability and the quality of the illustrations. The slides and course syllabus are formatted according to the university's standards. The guides and sheets are designed in A4 size to ensure students can easily print them using a standard printer.
- Tags
- Street Art, Art Book, Design Course, Cathedra, Illustration, Editorial Design, Book Design, Graffiti, University Class
- Production Technology
- The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.
- Design Challenge
- The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.
- Research
- For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.
- Inspiration
- Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.
- Project Duration
- The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.
- Operation Flow
- The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.
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