Daity ફ્રૂટી આઈસ લોલી by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 A' Design Award કાંસ્ય પુરસ્કાર in પેકેજિંગ ડિઝાઇન Competition Category.
કાંસ્યપેકેજિંગ· 2025
Daity ફ્રૂટી આઈસ લોલી
Client: Zarrin Ghazal Co. - DAITY Ice cream
A' Design Award કાંસ્ય પુરસ્કાર Winner in પેકેજિંગ Category
- 13,282
- Verified Award Winner
- Verify Award Status for #170509
The Design
About Daity ફ્રૂટી આઈસ લોલી
આ ડિઝાઇન આધુનિક અને જીવંત પોપ-આર્ટ શૈલીમાં બનાવવામાં આવી છે. તીક્ષ્ણ, ઉનાળાથી પ્રેરિત રંગોનો ઉપયોગ મોટા, સુવાચ્ય ટાઈપોગ્રાફી સાથે જોડાઈને આ ડિઝાઇનની મુખ્ય વિશેષતા છે, જે પ્રેક્ષકોને ઝડપી માહિતી પહોંચાડવાની ખાતરી આપે છે. પસંદ કરેલા રંગો ઉત્પાદનોના સ્વાદ પર આધારિત છે, જે બાળકો માટે દ્રશ્ય આકર્ષણ, કિશોરો માટે મનોરંજનની લાગણી અને પુખ્ત વયના લોકો માટે ગુણવત્તા અને આરોગ્ય વ્યક્ત કરે છે.
The Recognition
About the A' Design Award કાંસ્ય પુરસ્કાર
Daity ફ્રૂટી આઈસ લોલી A' Design Award કાંસ્ય પુરસ્કારના વિજેતા છે, સર્જનાત્મકતા, ચતુરાઈ અને કુનેહથી વિશિષ્ટ ઉત્કૃષ્ટ ડિઝાઇનને અપાતું ઉચ્ચ પ્રતિષ્ઠાનું સન્માન. કાંસ્ય વિજેતાઓ કુશળ અને નોંધપાત્ર રીતે સર્જનાત્મક કૃતિઓ છે, જે ડિઝાઇનરોનો વિશાળ અનુભવ, કલ્પનાશક્તિ અને સાધનસંપન્નતા સાબિત કરે છે. Daity ફ્રૂટી આઈસ લોલી ખૂબ આદરપાત્ર, પ્રશંસનીય અને પ્રિય વસ્તુ, નોંધપાત્ર રીતે વ્યાવસાયિક અને નવીન, બનશે એવી અપેક્ષા છે. Daity ફ્રૂટી આઈસ લોલી જરૂરિયાતો ઉત્તમ રીતે સંતોષે છે, ઇચ્છાઓને સ્પર્શે છે અને કુતૂહલ જગાડે છે.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
- Dimensions & Packaging
- Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm - Tags
- Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
- Production Technology
- In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
- Design Challenge
- Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
- Research
- Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
- Inspiration
- The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
- Project Duration
- The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
- Operation Flow
- This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
- Image Credits
- Creator and design Mohsen Koofiani
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