Zhen Yuan Zeng બાયજિયુ પેકેજિંગ

Press Kit

Unique Properties

With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.

Dimensions & Packaging

85mm*85mm*H165mm

Tags

Premium Baijiu, Cultural Tracing

Production Technology

The bottle is made of ceramic and wrapped in sulphate paper on the outside.

Design Challenge

The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.

Research

Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.

Inspiration

The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.

Project Duration

August 2024, Shenzhen, China

Operation Flow

The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.