Sunday Park બ્રાન્ડ ઓળખ by Yian Xiang is a highly esteemed winner of the very prestigious 2026 A' Design Award લોહ પુરસ્કાર in જાહેરાત, માર્કેટિંગ અને સંચાર ડિઝાઇન Competition Category.

લોહજાહેરાત· 2026

Sunday Park બ્રાન્ડ ઓળખ

by Yian Xiang

Client: Xiang Yian

A' Design Award લોહ પુરસ્કાર Winner in જાહેરાત Category

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The Design

About Sunday Park બ્રાન્ડ ઓળખ

સન્ડે પાર્ક બ્રાન્ડ આઇડેન્ટિટી એ સમકાલીન પેટ લાઇફસ્ટાઇલ ક્ષેત્ર માટે વિકસાવવામાં આવેલી એક સંરચિત વિઝ્યુઅલ સિસ્ટમ છે. આ ડિઝાઇન શિસ્તબદ્ધ ટાઇપોગ્રાફી, સંતુલિત રંગ સંબંધો અને સ્કેલેબલ ગ્રિડ લોજિક દ્વારા એક લવચીક માળખું બનાવે છે. વિઝ્યુઅલ હૂંફને ઔપચારિક સંયમ સાથે જોડીને, આ સિસ્ટમ સુલભ અને સહજ રહેતી હોવા છતાં સુશોભનની અતિરેકને ટાળે છે. તેનું અનુકૂલનક્ષમ માળખું પેકેજિંગ, પ્રિન્ટ અને ડિજિટલ પ્લેટફોર્મ પર સુસંગત ઉપયોગને સમર્થન આપે છે, જે બ્રાન્ડને સ્પષ્ટતા અને લાંબા ગાળાની વિઝ્યુઅલ સુસંગતતા જાળવવામાં મદદ કરે છે.

The Recognition

About the A' Design Award લોહ પુરસ્કાર

Sunday Park બ્રાન્ડ ઓળખ A' Design Award લોહ પુરસ્કારના વિજેતા છે, સારી રીતે રચાયેલી કૃતિઓ પાસેથી અપેક્ષિત વ્યાવસાયિક અને ઔદ્યોગિક જરૂરિયાતો પૂરી કરતી સારી ડિઝાઇનને અપાતું પ્રતિષ્ઠિત સન્માન. લોહ વિજેતાઓ તેમના સર્જકોની મહાન કુશળતા, ઉચ્ચ વિશેષજ્ઞતા, નિષ્ણાત સમજ અને સર્જનાત્મક ક્ષમતા દર્શાવે છે. Sunday Park બ્રાન્ડ ઓળખ ખૂબ આદરપાત્ર, પ્રશંસનીય અને પ્રિય, વ્યવહારુ અને નવીન રચના બનશે એવી અપેક્ષા છે. Sunday Park બ્રાન્ડ ઓળખ ઝીણવટ માટે આદર પામે છે અને જીવનની ગુણવત્તા સુધારીને દુનિયાને વધુ સારી બનાવવામાં મદદરૂપ થવા માટે રચાયેલું છે.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
Dimensions & Packaging: The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
Tags: Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
Production Technology: The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
Design Challenge: The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
Research: Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability.
Inspiration: The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
Project Duration: The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
Operation Flow: The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
Patents: Copyrights belong to Xiang Yian, 2026.
Team Members: Xiang Yian
Image Credits: Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026