Mi Watch Li Bai સ્માર્ટ વોચ પેકેજિંગ by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award રજત પુરસ્કાર in પેકેજિંગ ડિઝાઇન Competition Category.
રજતપેકેજિંગ· 2020
Mi Watch Li Bai સ્માર્ટ વોચ પેકેજિંગ
by Xiaomi
Client: Xiaomi
A' Design Award રજત પુરસ્કાર Winner in પેકેજિંગ Category
Verified Award Winner
Verify Award Status for #98596The Design
About Mi Watch Li Bai સ્માર્ટ વોચ પેકેજિંગ
Mi Watch Li Bai એ સ્માર્ટ વોચ માટે ડિઝાઇન કરેલું પેકેજિંગ છે. બોક્સ કાગળમાંથી બનાવવામાં આવ્યું છે અને તે પેપર પલ્પ ટ્રે ધરાવે છે, જેથી કોઈ પ્લાસ્ટિકનો ઉપયોગ થતો નથી. પેકેજના ડાયલ વિસ્તારમાં ત્રિ-પરિમાણીય હોલોગ્રામ લગાવવામાં આવ્યો છે. જ્યારે બોક્સને વિવિધ ખૂણાઓથી જોવામાં આવે છે ત્યારે પાણીના તરંગો વહેતા હોય તેવું દેખાય છે. એમ્બોસ્ડ પ્રિન્ટિંગ અને એક ખાસ શાહી ડાયલ અને સ્ટ્રેપનો દેખાવ અને ટેક્સચર પુનઃઉત્પન્ન કરે છે. વોચ ટ્રેના ખાડાવાળા ભાગને બદલે ઊંચા ભાગ પર રહે છે, જેથી વોચ તરતી હોય તેવું દેખાય છે. પેકેજનું માપ 295 બાય 79 બાય 49 મિલિમીટર છે.
The Recognition
About the A' Design Award રજત પુરસ્કાર
Mi Watch Li Bai સ્માર્ટ વોચ પેકેજિંગ A' Design Award રજત પુરસ્કારના વિજેતા છે, સર્વોચ્ચ કક્ષાની, સુંદર અને પ્રભાવશાળી ડિઝાઇનને અપાતું અસાધારણ રીતે પ્રતિષ્ઠિત સન્માન. રજત વિજેતાઓ અત્યંત તેજસ્વી અને ખૂબ સર્જનાત્મક કૃતિઓ છે, જે ડિઝાઇનરોની ઉત્કૃષ્ટ નિપુણતા, પ્રતિભા અને સૂક્ષ્મ દૃષ્ટિ દર્શાવે છે. Mi Watch Li Bai સ્માર્ટ વોચ પેકેજિંગ અદ્ભુત, આદર્શ, અત્યંત વ્યાવસાયિક અને ઊંડી રીતે નવીન કૃતિ બનશે એવી અપેક્ષા છે. Mi Watch Li Bai સ્માર્ટ વોચ પેકેજિંગ એવી રચના છે જેની ઘણાને ઈર્ષ્યા થાય; તે ઇચ્છાઓ જગાડે છે, સકારાત્મક લાગણીઓ લાવે છે અને આશ્ચર્ય તથા વિસ્મય પેદા કરે છે.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
- Dimensions & Packaging
- It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
- Tags
- Smart watch, packaging, 3D hologram, black, technology
- Production Technology
- The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
- Design Challenge
- The packaging design of Mi Watch stands out its characteristics of high technology.
- Research
- Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
- Inspiration
- Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
- Project Duration
- December 2019 in Beijing and finished in February in Beijing, China.
- Operation Flow
- The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
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