Game Fuel PRO-AM Consumer Experience Zanen Taron Kai Tsaye by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Zinariya in Taron Biki Competition Category.
ZinariyaTaron Biki· 2020
Game Fuel PRO-AM Consumer Experience Zanen Taron Kai Tsaye
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Kyautar A' Design Award ta Zinariya Winner in Taron Biki Category
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- Verified Award Winner
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The Design
About Game Fuel PRO-AM Consumer Experience Zanen Taron Kai Tsaye
Game Fuel PRO-AM wani taron wasan kwaikwayo ne na kai tsaye da aka kirkira wa wani kamfanin abin sha kuma aka watsa wa masu kallo a gida. Taron ya hada kwararrun 'yan wasan kwamfuta da shahararrun mutane don gabatar da sabon salon wasa na biyu-da-biyu da kuma gabatar da sabon gwangwanin abin sha. An haskaka dandalin studio da launin ja da shudi, wato manyan launukan samfurin, don haifar da tasiri mai burgewa da kuma raba kungiyoyin biyu. Rubutu mai fitowa fili da launi mai karfi sun ba wa wurin sabon fassarar zamani na duniyar wasanni. An tsara dandalin ne domin ya bayyana sarai a fuskar allo yayin watsa shirin.
The Recognition
About the Kyautar A' Design Award ta Zinariya
Zanen Game Fuel PRO-AM Consumer Experience Zanen Taron Kai Tsaye ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Game Fuel PRO-AM Consumer Experience Zanen Taron Kai Tsaye ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Game Fuel PRO-AM Consumer Experience Zanen Taron Kai Tsaye yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
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