Pop Pop Aikin Gudanar da Taro by Tist is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Tagulla in Taron Biki Competition Category.

TagullaTaron Biki· 2020

Pop Pop Aikin Gudanar da Taro

by Tist

Client: Tist

Kyautar A' Design Award ta Tagulla Winner in Taron Biki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pop Pop Aikin Gudanar da Taro

Pop Pop wani ƙirar taro na yanayin damina (hunturu) ne da aka ƙirƙira don shaguna takwas masu 'yancin biyan haraji (duty-free) a Koriya. Aikin yana haɗa abubuwan al'adu tare da sararin siyayya don bayar da fiye da kawai kwarewar siyayya. Jigon Ƙauyen Santa yana kawo tare damina, Kirsimeti da kyaututtuka, yana tunatar da mutane lokutan tafiye-tafiye masu daraja. Zane-zanen haruffa, dabbobi da bishiyoyi an haɗa su ta hanyar layuka masu haɗuwa, ta yadda ana iya karanta hotunan kamar wasan warwarewa. An yi amfani da hasken neon-flex, acrylic da fomex don ƙara launi da haske a sararin gine-ginen fari.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Pop Pop Aikin Gudanar da Taro ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Pop Pop Aikin Gudanar da Taro ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Pop Pop Aikin Gudanar da Taro yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimensions & Packaging: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Tags: Winter, Christmas, Jordy, Santa
Production Technology: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Design Challenge: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Research: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspiration: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Project Duration: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Operation Flow: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Team Members: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk