Caster Ramut daga Mariana Couto and Tiago Correia

Zane Caster Ramut daga Mariana Couto and Tiago Correia mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Na'urorin Lantarki.

Baƙin ƘarfeNa'urorin Lantarki· 2020

Caster Ramut

daga Mariana Couto and Tiago Correia

Abokin Ciniki: Telefonica

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Na'urorin Lantarki

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Launuka

Ƙirar

Game da Caster Ramut

An tsara Caster ramut don amfani tare da Telefonica's Movistar da sabis na TV. Abubuwan sarrafa abubuwa masu mahimmanci sune yankin kewayawa da aka tsara da alama da aka sanya a hankali don aikin haɗaɗɗen umarnin murya wanda zai bawa mai amfani damar hulɗa tare da Aura mataimaki mai mahimmanci. A gefen baya na ramut ɗin, rufi mai laushi yana ba da ƙarin ta'aziyya da rikon da aka dace, wanda ke ba da damar amintaccen kulawa. Saboda yanayin firikwensin haske, maɓallan da aka fi amfani da su a kan wutar lantarki suna haskakawa yayin da aka kula da na'urar a cikin ɗaki mai haske.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Caster Ramut ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Caster Ramut ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Caster Ramut saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Girma da Fakitin: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Kalmomin Alama: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Fasahar Samarwa: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Ƙalubalen Zane: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Bincike: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Wahayi: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Tsawon Lokacin Aikin: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Tsarin Aiki: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Haƙƙoƙin Ƙirƙira: Copyrights belong to Tech4home Ltd 2019
Mambobin Ƙungiya: Mariana Couto
Tiago Correia
Godiyar Hotuna: All images created by João Santos (Chief Design Officer at Tech4home)