Grundig Serenity Mai Shayi by Mert Ali Bukulmez

Grundig Serenity Mai Shayi by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Kayan Aikin Gida Competition Category.

AzurfaKayan Aikin Gida· 2020

Grundig Serenity Mai Shayi

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Kyautar A' Design Award ta Azurfa Winner in Kayan Aikin Gida Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Mai Shayi

Jin dadi shine kayan shayi na zamani wanda ke mai da hankali akan kwarewar mai amfani. Babban aikin yana maida hankali ne akan abubuwan motsa jiki da ƙwarewar mai amfani kamar yadda babban maƙasudin ke ba da shawarar samfurin ya bambanta da samfuran da ake da su. Jirgin ruwan da yake yin shayi yana ƙasa da jiki wanda ke ba samfurin izinin duba ƙasa wanda ke kawo asalin mutum. M jiki mai lankwasa mai haɗe tare da yanki mai laushi shima yana goyan bayan keɓantaccen samfurin.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Grundig Serenity Mai Shayi ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Grundig Serenity Mai Shayi ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Grundig Serenity Mai Shayi ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019