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Didactics of Typography Kimiyyar Adabin Kimiyya by Pawel Krzywdziak

Didactics of Typography Kimiyyar Adabin Kimiyya by Pawel Krzywdziak is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Baƙin Ƙarfe in Bugu Competition Category.


Baƙin ƘarfeBugu· 2020

Didactics of Typography Kimiyyar Adabin Kimiyya

by Pawel Krzywdziak

Client: Jan Matejko Academy of Fine Arts in Cracow, Poland

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Bugu Category

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Colors

The Design

About Didactics of Typography Kimiyyar Adabin Kimiyya

Didactic of Typography: Koyar da Harafi / Koyarwa tare da Harafi yana gabatar da hanyoyi da sakamakon koyar da wasiƙa da rubuce-rubuce cikin makarantun zane-zane na Poland. Littafin ya kunshi litattafai daban-daban, kazalika gabatarwa da tattaunawa kan sakamakon koyarwa dangane da takamaiman ayyukan daliban. Tsarin ƙira ya ƙunshi shirya abubuwa daban-daban, masu iya magana da harshe biyu da samar da ingantaccen bayanin labarai da gani na littafin. Lafazin Orange a cikin zane mai launi na monochromatic zane yana jagorantar hankalin mai karantawa ta hanyar duniyar adabi.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Didactics of Typography Kimiyyar Adabin Kimiyya ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Didactics of Typography Kimiyyar Adabin Kimiyya ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Didactics of Typography Kimiyyar Adabin Kimiyya saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The modest form of this scientific monograph contains a layout organizing articles with a diverse structure, all describing different teaching insights. It was necessary to place the Polish and English versions of the text in parallel, as well as many illustrations of student work and photos from the studios. The visual style of the publication was obtained by a monochrome color palette with orange accents, printed on the uncoated surface of a cream white paper.
Dimensions & Packaging
Format: 200 x 17 x 260 mm, 180 pages
Tags
Didactics, Learning, Teaching, Lettering, Typography, Calligraphy, Typeface, History, Fonts, Hand-lettering
Production Technology
Soft cover with flaps, book printed in Pantone 021U and offset black, paper: Munken Pure 120, 300 g/m2 by Arctic Paper
Design Challenge
The design challenge was to find typographic and graphic solutions, that would both unify articles and illustrations within the publication, but also distinguish various elements like data, lists, schemes, and individual student work. To maintain bilingual narration, the text is set in two coordinated columns, with different width and font size.
Research
The project started with a conference, which aimed to exchange experiences related to teaching typography to art and design students. Afterwards, materials from the speakers were collected – their reflections, curriculums, student works, and conclusions concerning other speeches. The edition was supposed to correspond with the discourse – it was not meant to be a catalogue of students portfolios, but a notation of different insights, giving a holistic view on typography teaching in Poland.
Inspiration
"Didactics of Typography. Teaching the Letter / Teaching with the Letter" is an attempt to present the methods and outcomes of teaching lettering and typography. The authors hope that it may serve as a springboard for a broader debate on the current state and future of the discipline, as well as the place of typography in contemporary design art. The volume contains outlines of various syllabuses, as well as presentations and discussions of teaching outcomes based on specific student projects.
Project Duration
The project started in April 2018 with a typographic conference in Cracow, Poland. The publication was issued in 2019.
Operation Flow
The book includes 12 illustrated chapters, 10 of which are related to different typographic studios. In order to facilitate navigation through the publication, the chapters have been separated by sections comprehensively presenting the most important information about the studios and the profiles of teachers. The text layout allows both to focus on reading the articles and to simultaneously have an overview on illustrations and diagrams relevant to particular issues. The narration is carried out by colour accents, drawing the reader's attention to the most important elements related to the topic.
Patents
© Jan Matejko Academy of Fine Arts in Cracow, Poland, 2019. The copyrights contained in this volume belong to their authors.
Image Credits
Paweł Krzywdziak, 2019.

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