Taiwan Small Town Ramble Primary Function: Tallace-tallacen Yawon Buɗe Ido daga Meng Chih Chiang

Zane Taiwan Small Town Ramble Primary Function: Tallace-tallacen Yawon Buɗe Ido daga Meng Chih Chiang mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Talla.

AzurfaTalla· 2020

Taiwan Small Town Ramble Primary Function: Tallace-tallacen Yawon Buɗe Ido

daga Meng Chih Chiang

Abokin Ciniki: Taiwan Tourism Bureau, Singapore Office

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Talla

31,761

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #103746

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Taiwan Small Town Ramble Primary Function: Tallace-tallacen Yawon Buɗe Ido

Book Text: Taiwan Small Town Ramble wani kamfen ne na tallace-tallacen yawon buɗe ido da aka ƙirƙira don haɓaka ƙananan garuruwan Taiwan. Kamfen ɗin yana amfani da motocin bas a Singapore waɗanda ke ɗauke da wani kayan ado mai girma uku na gidan gargajiya na Taiwan. An sanya rufin swallowtail, wani salon gine-gine na cikin gida, a saman kowace bas. Tayoyi masu ado da zane-zanen furanni sun rufe rabin ƙasa. Dukan abubuwan biyu hotuna ne masu mahimmanci na garuruwan gargajiya na Taiwan. Wani sassaƙaƙƙen sheƙar tsuntsun swallow, wanda tun da daɗewa ake ɗauka a matsayin alamar wadata da bunƙasa, yana kammala wannan kayan ado.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Taiwan Small Town Ramble Primary Function: Tallace-tallacen Yawon Buɗe Ido ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Taiwan Small Town Ramble Primary Function: Tallace-tallacen Yawon Buɗe Ido ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Taiwan Small Town Ramble Primary Function: Tallace-tallacen Yawon Buɗe Ido ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore.

The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns.

The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.
Girma da Fakitin: For security and cultural reasons, the Singapore transport authority set up strict limitations for the creatives of bus 3D structure. For example:
1. No sharp edges are allowed on the 3D structure
2. Maximum protrusion from the bus rear to fall within 15cm
3 Every design & installation are subjected to LTA (Singapore transport authority) approval
4. No movement of the 3D structure are allowed
5. Size of structure to be within - 80cm(height) x 186cm (length) x 120cm (width) and max weight of 30kg
Kalmomin Alama: Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,
Fasahar Samarwa: The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.
Ƙalubalen Zane: A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.
Bincike: The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.
Wahayi: Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan.

Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage.
Tsawon Lokacin Aikin: The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.
Tsarin Aiki: If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!
Mambobin Ƙungiya: Creative Director:
Meng Chih Chiang
Designer:
Sunday Huang
Media Catalyst:
Gabriel Chee Hoe Ping
Production Manager:
Chee Fong Ling

Model:
Miranda Lien
Special Thanks:
Joy Chen
Godiyar Hotuna: Image #1: Photographer Matthias Chng
Image #2: Photographer Matthias Chng
Image #3: Photographer Matthias Chng
Image #4: Photographer Matthias Chng
Image #5: Photographer Matthias Chng