Settlements Hadedde Yaƙin Neman Zaɓe Wani Nau'in Talla daga Pancho Gonzalez

Zane Settlements Hadedde Yaƙin Neman Zaɓe Wani Nau'in Talla daga Pancho Gonzalez mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Talla.

TagullaTalla· 2020

Settlements Hadedde Yaƙin Neman Zaɓe Wani Nau'in Talla

daga Pancho Gonzalez

Abokin Ciniki: Inbrax

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Talla

14,436

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #103849

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Settlements Hadedde Yaƙin Neman Zaɓe Wani Nau'in Talla

Matsugunan gaskiya ne a duk faɗin duniya kuma musamman a Latin Amurka. Wannan ƙirar talla tana neman tara kuɗi ta wata hanya dabam kuma tana yin hakan ta hanyar ƙaddamar da fim ɗin da a ƙarshe babu shi. Don samun tikitin, dole ne mutane su je gidan yanar gizon fim don siyan tikitin su, kuma da suka gama sai suka fahimci cewa fim ɗin ba ya wanzu, don haka za su iya ba da kuɗinsu ga gidauniyar.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Settlements Hadedde Yaƙin Neman Zaɓe Wani Nau'in Talla ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Settlements Hadedde Yaƙin Neman Zaɓe Wani Nau'in Talla ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Settlements Hadedde Yaƙin Neman Zaɓe Wani Nau'in Talla yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Girma da Fakitin: Trailers, posters, digital ads and social media.
Kalmomin Alama: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Fasahar Samarwa: Integrated campaign across 5 countries in South America.
Ƙalubalen Zane: First online collecting campaign done by Techo Latam.
Bincike: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Wahayi: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Tsawon Lokacin Aikin: Chile, Peru, Argentina, Brazil and Colombia.
Tsarin Aiki: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Haƙƙoƙin Ƙirƙira: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Mambobin Ƙungiya: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Godiyar Hotuna: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando