Beauty United Space Zanen Cikin Gida na Salon by John Sun and Renee Zhu

Beauty United Space Zanen Cikin Gida na Salon by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Zinariya in Cikin Gida Competition Category.

ZinariyaCikin Gida· 2020

Beauty United Space Zanen Cikin Gida na Salon

by John Sun and Renee Zhu

Client: DDDD Creative Company

Kyautar A' Design Award ta Zinariya Winner in Cikin Gida Category

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Colors

The Design

About Beauty United Space Zanen Cikin Gida na Salon

Beauty United Space wani salon gyaran gashi da kwalliya ne da ke birnin Wuhan na kasar Sin. Cikin ginin ya mamaye kusan murabba'in mita 220 kuma ya hada aikin aski, gyaran salo da kwalliya wuri guda. Manyan launukan alamar kasuwancin ne suka raba sassan wurin kuma suna samar da bambancin launuka masu karfi. An yi amfani da abubuwa na zayyana da suka kwaikwayi siffar bas a matsayin jigo a duk fadin wurin. Kayan da aka yi amfani da su sun hada da fale-falen terrazzo da aka riga aka kera, tayil na siminti, karfen stainless mai madubi da wanda aka goge, da kujerun robobi da aka zuba. Wuraren mu'amala da nunin kayayyaki suna taimaka wa baki su fahimci alamar kasuwancin.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen Beauty United Space Zanen Cikin Gida na Salon ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Beauty United Space Zanen Cikin Gida na Salon ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Beauty United Space Zanen Cikin Gida na Salon yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
Dimensions & Packaging: About 220 square meters.
Tags: Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
Production Technology: Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
Design Challenge: The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
Research: Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
Inspiration: The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
Project Duration: The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
Operation Flow: B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
Team Members: Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU
Image Credits: Photographer: Sensor Images