Chic HK 2020 Aikin Kasuwanci na Salon Rayuwa daga Hong Kong Trade Development Council

Zane Chic HK 2020 Aikin Kasuwanci na Salon Rayuwa daga Hong Kong Trade Development Council mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Taron Biki.

Baƙin ƘarfeTaron Biki· 2021

Chic HK 2020 Aikin Kasuwanci na Salon Rayuwa

daga Hong Kong Trade Development Council

Abokin Ciniki: Hong Kong Trade Development Council

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Taron Biki

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #106403

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Chic HK 2020 Aikin Kasuwanci na Salon Rayuwa

Chic HK 2020 wani taron kasuwanci na salon rayuwa ne wanda aka gudanar a Guangzhou, kasar Sin. Taron ya taimaka wa kamfanoni 80 na Hong Kong wajen kirkirar sanin alama tare da gwada martanin masu sayayya a kasuwar Kudancin Sin. Tsarin gani ya hada haruffan kasar Sin na gargajiya da na sauki don kirkirar wani sabon salon rubutu na taken taron. An kara manyan launuka guda uku ga zane-zanen kuma aka yi amfani da su wajen bambanta sassan salon rayuwa daban-daban. Nunin ya mamaye fadin murabba'in mita 9000 a benaye biyu kuma ya dauki tsawon kwanaki hudu. Wani babban zane a bangon gilashin gine-gine da kuma bayan gida na girmamawa mai girma uku sun tarbi baki masu ziyara.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Chic HK 2020 Aikin Kasuwanci na Salon Rayuwa ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Chic HK 2020 Aikin Kasuwanci na Salon Rayuwa ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Chic HK 2020 Aikin Kasuwanci na Salon Rayuwa saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Girma da Fakitin: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Kalmomin Alama: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Fasahar Samarwa: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Ƙalubalen Zane: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Bincike: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Wahayi: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Tsawon Lokacin Aikin: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Tsarin Aiki: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Haƙƙoƙin Ƙirƙira: Copyrights belong to Hong Kong Trade Development Council, 2020
Mambobin Ƙungiya: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Godiyar Hotuna: Hong Kong Trade Development Council