Zane Neon Nights Primary Function: Sararin Mai Shirya Bikin Baje Kolin Ciniki daga Hong Kong Trade Development Council mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Taron Biki.
AzurfaTaron Biki· 2021
Neon Nights Primary Function: Sararin Mai Shirya Bikin Baje Kolin Ciniki
daga Hong Kong Trade Development Council
Abokin Ciniki: Hong Kong Trade Development Council
Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Taron Biki
Mai Nasara da Aka Tabbatar
Tabbatar da Matsayin Kyauta na #106406Ƙirar
Game da Neon Nights Primary Function: Sararin Mai Shirya Bikin Baje Kolin Ciniki
Book Text: Neon Nights wani ƙirar taron ne da aka ƙirƙira domin bikin baje kolin cinikin kayan sawa a Hong Kong. Manufar ta haɗa halin yanzu na yanayin launukan kayan sawa da kamanni na tsofaffin alamomin titunan neon na Hong Kong. An ƙera wurare uku. Wani kayan maraba yana tsaye a babbar ƙofar shiga wurin taron. Ƙofar shiga zauren baje kolin ta samu irin wannan kwalliyar. A cikin zauren, wani sarari mai murabba'in mita 300 mai amfani da yawa yana karɓar bukukuwan baje kolin kayan sawa, tarurruka da ganawa marasa tsari. Firamomin ƙarfe masu zane-zanen da aka yanka, faifayen launi masu haske daga baya da alamomin salon neon suna tsara kamanni mai kayatarwa.
Amincewa
Game da Kyautar A' Design Award ta Azurfa
Zanen Neon Nights Primary Function: Sararin Mai Shirya Bikin Baje Kolin Ciniki ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Neon Nights Primary Function: Sararin Mai Shirya Bikin Baje Kolin Ciniki ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Neon Nights Primary Function: Sararin Mai Shirya Bikin Baje Kolin Ciniki ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Bayan Ƙirar
Kayan Manema Labarai
Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.
- Siffofi Na Musamman
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- Girma da Fakitin
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- Kalmomin Alama
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- Fasahar Samarwa
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- Ƙalubalen Zane
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- Bincike
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- Wahayi
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- Tsawon Lokacin Aikin
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- Tsarin Aiki
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- Haƙƙoƙin Ƙirƙira
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Mambobin Ƙungiya
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - Godiyar Hotuna
- Hong Kong Trade Development Council
Tallafi
Bincika Bayan Designers.org
Gano kayayyaki, ayyuka da damammaki daga abokan tallafin mu.
Ƙarin Abubuwan Bincike
Ƙirare Masu Alaƙa
Bincika ƙarin ƙirare masu lashe kyauta daga wannan rukunin, waɗanda aka zaɓa bisa cancanta.
