Twilight Tsarin cikin sararin kasuwanci by Dot Dot Studio and Process Ltd.

Twilight Tsarin cikin sararin kasuwanci by Dot Dot Studio and Process Ltd. is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Tagulla in Cikin Gida Competition Category.

TagullaCikin Gida· 2021

Twilight Tsarin cikin sararin kasuwanci

by Dot Dot Studio and Process Ltd.

Client: Dot Dot Studio

Kyautar A' Design Award ta Tagulla Winner in Cikin Gida Category

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Verified Award Winner

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Colors

The Design

About Twilight Tsarin cikin sararin kasuwanci

Wannan aikin yana amfani da labarin sarari don shigar da baƙi cikin labari, sha'awa, da asalin da ke bayan kowane abin sha, yana mai da sinadaran da tarihinsu mai motsa rai su zama abin gani da ji a cikin sararin. An tsara shi domin karɓar rukuni ɗaya kawai a lokaci guda, shagon yana ba da ƴancin kai da kusanci na musamman inda baƙi za su iya amfani da hankulansu biyar duka don fahimtar ainihin darajar kayan a hankali. Baya ga ƙarfafa alaƙar ɗan adam, gogewar gaba ɗaya tana haɗa alaƙar da ke tsakanin mutane, muhalli, da tattaunawar da take haɗe tsakanin sararuka daban-daban.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Twilight Tsarin cikin sararin kasuwanci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Twilight Tsarin cikin sararin kasuwanci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Twilight Tsarin cikin sararin kasuwanci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project aims to create a spatial narration, through which customers have come to understand the story behind the beverage they drink as well as the provenance of ingredients. The store is designed to serve one group of clients at a time, encouraging them to appreciate the product with all the senses and feel its worth with the heart. The overall experience helps to facilitate not only interaction between people but also spiritual conversation between human among alternative spaces.
Dimensions & Packaging: 42 Meter Square
Tags: Interior, Design, Primona, Commercial, Healthy, Beverage
Production Technology: We use high reflectivity of metal and mirror to create a sensual world. It is multi-dimensional and pervasive. The main source of illumination feels as warm as the Sun and stars, mimicking the warmth that chicken essence brings to the body and soul. From afar, mountains glitter gold in the Sun. Sapphire blue velvet and marble floor are intersected by golden lines as if rays of light, guiding the eye to the brand’s logo. As the centerpiece of the store, the sapphire blue counter appears to float on the marble ground, adding a sense of distinctiveness to the product.
Design Challenge: It is a bold project, trying to make customers understand the history and culture behind the traditional brand over a 65ml cup of beverage. The space plays an important role. It flows and reflects like rays of golden light, recalling the nourishing nectar of chicken essence. We have created an astonishing space. It is warm and impressive like the product, converting those who have experienced it into endorsers.
Research: Through contemporary design, we attempt to evoke a sense of being surrounded by nature during the 30-minute beverage experience provided by the store. Customers’ attention is guided by the contrasting color palette that dominates the storefront into the center of the interior. Inside, large titanium lattices reflect the hubbub of city streets, and at the same time, invoke longing for nature in people’s mind. Desire, imagination and reality intertwine, creating a kaleidoscope of reflections and imagery.
Inspiration: The Goal: To create an overall experience with the product, where the space plays an important role.
The Method: Reflections on metal lattices create a sense of illusion where nature imagery and reality intertwine
The Impact: To create a leisure space and bring healthy concepts to the neighboring communities.
Project Duration: The Interior project started in March 2018 and finished in March 2019 in Taipei, Taiwan.
Operation Flow: In response to today's health-conscious society, the product aims to put emphasis on the trusting relationship between people. We believe that the simpler the product, the stronger the message behind it should be. Through a seemingly authentic cup of chicken essence, the brand attempts to inspire customers to experience the traditional culture and healthy philosophy, in the meantime, appreciate the natural and aesthetic environment.
Team Members: Director of Design: Min-Chin HSU
Designer: Hsiao-Chieh CHOU