3 Mobile Lifestyle Store Primary Function: Ƙirar Cikin Gida na Kantin Sayarwa by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Azurfa in Cikin Gida Competition Category.
AzurfaCikin Gida· 2021
3 Mobile Lifestyle Store Primary Function: Ƙirar Cikin Gida na Kantin Sayarwa
Client: IMO design
Kyautar A' Design Award ta Azurfa Winner in Cikin Gida Category
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- Verified Award Winner
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The Design
About 3 Mobile Lifestyle Store Primary Function: Ƙirar Cikin Gida na Kantin Sayarwa
Book Text: 3 Mobile Lifestyle Store wani ƙirar cikin gida ne na kantin sayarwa don wani kamfanin sadarwar wayar salula a Hong Kong. Kantin ya mamaye murabba'in mita 150. Layukan baƙi da fari masu bambanci suna gudana a kowace kusurwar wurin. Layukan giciye masu faɗi sun samar da sandan haske na layi da tsarin ƙasa. Kayan aikin katako suna ƙara jin daɗin jituwa da sauƙi. Sashen hidimar abokan ciniki yana amfani da rabe-raben yadi masu shan ƙara waɗanda aka samo tunaninsu daga wuraren zama na aji na farko a jirgin sama. Wani ɗakin bita da aka rufe mai rabe-raben gilashi masu iya buɗewa yana gudanar da darussa kuma yana iya buɗewa zuwa yankin sayarwa don abubuwan da suka faru.
The Recognition
About the Kyautar A' Design Award ta Azurfa
Zanen 3 Mobile Lifestyle Store Primary Function: Ƙirar Cikin Gida na Kantin Sayarwa ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen 3 Mobile Lifestyle Store Primary Function: Ƙirar Cikin Gida na Kantin Sayarwa ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen 3 Mobile Lifestyle Store Primary Function: Ƙirar Cikin Gida na Kantin Sayarwa ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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