Hang Seng Bank Cikin Rassan Banki by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Tagulla in Cikin Gida Competition Category.
TagullaCikin Gida· 2021
Hang Seng Bank Cikin Rassan Banki
Client: IMO design
Kyautar A' Design Award ta Tagulla Winner in Cikin Gida Category
Verified Award Winner
Verify Award Status for #108096The Design
About Hang Seng Bank Cikin Rassan Banki
Hang Seng Bank sabon salon zamani ne na cikin reshen banki da ke Hong Kong. Reshen ya mamaye murabba'in mita 152 kuma yana da tsari mai sarari da karbar baki, tare da hasken wuta mai daɗi da abubuwan katako masu ɗumi. An haɗa fasalolin sabis na dijital tare da cikin gida, wanda ya haɗa da tikitin lantarki, sanda na sabis na dijital da tebur na sabis na kai. Abokan ciniki na iya samun tikitin lantarki don sabis na kanti ta hanyar aikace-aikacen banki na wayar hannu kafin isowa. Ƙirar tana da nufin rage lokacin jira a cikin reshen da kuma sanya ma'amalar banki ta zama mafi inganci da hulɗa.
The Recognition
About the Kyautar A' Design Award ta Tagulla
Zanen Hang Seng Bank Cikin Rassan Banki ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Hang Seng Bank Cikin Rassan Banki ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Hang Seng Bank Cikin Rassan Banki yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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