LiNing 8th Gen Primary Function: Babbar Shago by Yingtao Xu

LiNing 8th Gen Primary Function: Babbar Shago by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Azurfa in Cikin Gida Competition Category.

AzurfaCikin Gida· 2021

LiNing 8th Gen Primary Function: Babbar Shago

by Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

Kyautar A' Design Award ta Azurfa Winner in Cikin Gida Category

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Verified Award Winner

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Colors

The Design

About LiNing 8th Gen Primary Function: Babbar Shago

Book Text: LiNing 8th Gen wata babbar shago ce ta wani kamfanin kayan wasanni, mai fadin murabba'in mita 2049. Zanen ya samu tushe daga hanyoyin tsere da filayen kwallon kwando. Kofar shiga tana nuna kayan tsere a karkashin ratayoyin haske masu canza launi da ke haskakawa cikin kari. Wani allon LED da ke tsakiya yana tunatar da allunan da ke sama da filayen kwallon kwando kuma yana zayyana wurin nuna kayan kwallon kwando. Filayen ciki suna amfani da siminti mai sauki, yayin da aka yi rumbunan ajiya da karfe da bakin karfe wanda ke da fuska mai kamannin carbon fiber. Ana iya wargaza rumbunan ajiyar tare da sake sarrafa su domin rage sharar gida. An hada kayayyaki cikin bayyanannun wuraren jigo.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen LiNing 8th Gen Primary Function: Babbar Shago ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen LiNing 8th Gen Primary Function: Babbar Shago ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen LiNing 8th Gen Primary Function: Babbar Shago ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensions & Packaging: The store's area is 2049 sqm.
Tags: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Production Technology: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Challenge: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Research: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiration: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Project Duration: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operation Flow: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Team Members: Designer: Xu Yingtao
Designer: Yu Danfeng
Image Credits: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.