Atelier Intimo Flagship Kantin Sayar Da Kayayyaki by O and O Studio Ltd is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Azurfa in Cikin Gida Competition Category.
AzurfaCikin Gida· 2021
Atelier Intimo Flagship Kantin Sayar Da Kayayyaki
Client: O&O Studio
Kyautar A' Design Award ta Azurfa Winner in Cikin Gida Category
Verified Award Winner
Verify Award Status for #110753The Design
About Atelier Intimo Flagship Kantin Sayar Da Kayayyaki
Duniyarmu ta kamu da ƙwayar cuta da ba a taɓa samun irinta ba a cikin 2020. Atelier Intimo Tuta ta farko da O and O Studio suka tsara ta samo asali ne daga manufar sake Haifuwa na Duniya mai Wuce, yana nuna haɗakar ikon warkarwa na yanayi wanda ke ba ɗan adam sabon bege. Yayin da aka ƙera sararin samaniya mai ban mamaki wanda ke ba baƙi damar yin tatsuniyoyi da sha'awa a cikin irin wannan lokaci da sararin samaniya, an kuma ƙirƙiri jerin kayan aikin fasaha don nuna cikakken sifofin gaskiya. Tuta ba wurin siyarwa bane na yau da kullun, mataki ne na Atelier Intimo.
The Recognition
About the Kyautar A' Design Award ta Azurfa
Zanen Atelier Intimo Flagship Kantin Sayar Da Kayayyaki ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Atelier Intimo Flagship Kantin Sayar Da Kayayyaki ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Atelier Intimo Flagship Kantin Sayar Da Kayayyaki ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
- Dimensions & Packaging
- The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
- Tags
- Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
- Production Technology
- In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
- Design Challenge
- O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
- Research
- The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
- Inspiration
- In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
- Project Duration
- The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
- Operation Flow
- The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
- Team Members
- Suzanne Li
Eric Chan
Katt Chung Yap - Image Credits
- Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo
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