Azurfa Bugu · 2021
S6 Foundry Tsarin Alama Da Yaƙin Neman Zaɓe
by Paul Robb and Moira Bartoloni
- Kyautar A' Design Award ta Azurfa 2021 in Bugu
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 39,295
- Verification code AA99F7AC65 · Verify this award
Colors
About S6 Foundry Tsarin Alama Da Yaƙin Neman Zaɓe
An tsara alamar alama ta S6 Foundry da nau'in nau'in samfurin sa na gaba don ƙirƙirar farin ciki na sabon rubutun rubutu, sanya yaren gani na alamar & #039; palette mai haske da fara'a na launi mai ɗumi da yare mai ban mamaki da ban mamaki yana ɗaukar ruhun, yana mai da hankali kan rubutun sa hannu na gargajiya na baje kolin nishaɗi na ƙarni na 1900. An ƙirƙira ƙirar a matsayin kaleidoscope na nau'i da abubuwa don ƙirƙirar daidaitaccen daidaito na gani na ethos na samfuran da sabon alkibla na nau'ikan rubutu na kasuwanci.
About the Kyautar A' Design Award ta Azurfa
Zanen S6 Foundry Tsarin Alama Da Yaƙin Neman Zaɓe ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen S6 Foundry Tsarin Alama Da Yaƙin Neman Zaɓe ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen S6 Foundry Tsarin Alama Da Yaƙin Neman Zaɓe ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Press Kit
- Unique Properties
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Dimensions & Packaging
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Tags
- Font design, Branding, Identity, Type design
- Production Technology
- Printed Lithographic CMYK using FSC papers.
- Design Challenge
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Research
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Inspiration
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Project Duration
- The project started in April 2020 and is an ongoing project.
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
