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Better than Perfect Mujallar Abinci by Gerhard Kirchschlaeger

Better than Perfect Mujallar Abinci by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Tagulla in Bugu Competition Category.


TagullaBugu· 2021

Better than Perfect Mujallar Abinci

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

Kyautar A' Design Award ta Tagulla Winner in Bugu Category

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Verified Award Winner

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Colors

The Design

About Better than Perfect Mujallar Abinci

Better than Perfect mujalla ce ta abinci wadda take kawo shafin intanet na abinci (food blog) cikin sigar bugu. Girke-girken suna da kirkira amma masu sauki, kuma ana gabatar da kowanne girke-girke a shafuka biyu tare da manyan hotuna da rubutun da ke da rai. Tsarin ya yi amfani da fili mai yalwa marar cikawa kuma ya karya al'adun kallo na yau da kullum domin kirkirar tashin hankali na gani. Mujallar tana da girman santimita 22 zuwa 31 kuma tana da shafuka 32. An yi amfani da takarda birch da aka sake sarrafawa, buga-buga na dijital, da dinke-dinken zare. Fihirisar sinadarai ce ke rufe mujallar kuma tana iya aiki a matsayin jerin sayayya.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Better than Perfect Mujallar Abinci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Better than Perfect Mujallar Abinci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Better than Perfect Mujallar Abinci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging
22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags
Magazine, Photography, Typography
Production Technology
recycled paper made of birch, hp indigo digital printing
Design Challenge
A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research
Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration
Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration
The project started in july 2020 and finished in december 2020.
Operation Flow
The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents
no IP / PATENTS / COPYRIGHTS
Team Members
Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits
Photographer Karin Stöttinger

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