Don't Lose Your Biculutural Aikin Talla Mai Haɗaka by Yingbo Qiao

Don't Lose Your Biculutural Aikin Talla Mai Haɗaka by Yingbo Qiao is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Azurfa in Talla Competition Category.

AzurfaTalla· 2021

Don't Lose Your Biculutural Aikin Talla Mai Haɗaka

by Yingbo Qiao

Client: Sparrow Creative Lab

Kyautar A' Design Award ta Azurfa Winner in Talla Category

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Verified Award Winner

Verify Award Status for #117832

View at A' Design Award Press Release Award Badge

Colors

The Design

About Don't Lose Your Biculutural Aikin Talla Mai Haɗaka

Don't Lose Your Bicultural wani aikin talla ne mai haɗaka da aka ƙirƙira don wani sabis na tashar talabijin ta ƙabilanci. Kamfen ɗin ya haɗa da fastoci takwas, kuma kowane taken an rubuta shi da wani harshe daban: Portuguese, Sinanci, Larabci, Rashanci, Jafananci, Faransanci, Italiyanci da Hindi. Hotunan suna amfani da fasahar pixel kuma an gina su a kusa da tsarin gwajin talabijin, wanda ke nuni ga lokacin asara. An haɗa alamomin ƙasashen da suka shiga don ƙirƙirar hoto mai haɗaka da bambancin ra'ayi. Manufar ita ce ƙarfafa al'ummomin baƙi su kiyaye harsunansu da al'adunsu.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Don't Lose Your Biculutural Aikin Talla Mai Haɗaka ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Don't Lose Your Biculutural Aikin Talla Mai Haɗaka ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Don't Lose Your Biculutural Aikin Talla Mai Haɗaka ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensions & Packaging: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tags: Culture diversity, Ethnic Channel, Culture integration,
Production Technology: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Design Challenge: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Research: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiration: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Project Duration: The project started in November 2020 in San Francisco and finished in January 202.
Operation Flow: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Team Members: Yingbo Qiao
Image Credits: Illustration/Creative Director: Yingbo Qiao