Promising Ideas Innovation Aikin Farko: Gajeren Fim mai Rai by Mengchao Wu and Hao Li

Promising Ideas Innovation Aikin Farko: Gajeren Fim mai Rai by Mengchao Wu and Hao Li is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Azurfa in Fim Competition Category.

AzurfaFim· 2021

Promising Ideas Innovation Aikin Farko: Gajeren Fim mai Rai

by Mengchao Wu and Hao Li

Client: Unicef

Kyautar A' Design Award ta Azurfa Winner in Fim Category

39,814

Verified Award Winner

Verify Award Status for #118062

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Promising Ideas Innovation Aikin Farko: Gajeren Fim mai Rai

Ideas na Alkawari na Kirkire-kirkire wani gajeren fim ne mai rai da aka kirkira wa Unicef domin bayyana yadda aka hada matasa da yawa, musamman 'yan mata a yankunan nesa, da yanar gizo. Wannan fim mai rai yana kwatanta yawan maza da mata da ke samun damar shiga yanar gizo a yankuna masu ci gaba da wadanda ba su ci gaba sosai ba. Sannan yana nuna matsalolin da iyakancewar samun damar ke haifarwa ga mata a wadancan yankuna. An mayar da bayanai masu sarkakiya zuwa labari mai sauki game da wata yarinya guda da miliyoyin da ke fuskantar irin wannan halin. An samar da wannan fim mai rai gaba daya ta hanyar kwamfuta.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Promising Ideas Innovation Aikin Farko: Gajeren Fim mai Rai ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Promising Ideas Innovation Aikin Farko: Gajeren Fim mai Rai ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Promising Ideas Innovation Aikin Farko: Gajeren Fim mai Rai ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people.
Dimensions & Packaging: The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
Tags: animation, motion graphic, design, UNICEF
Production Technology: The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design.
Design Challenge: Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it.
Research: We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
Inspiration: First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
Project Duration: The project started in 2019 and finished in 2020 in New York.
Operation Flow: The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
Team Members: Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li
Image Credits: Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.