Beer Culture 2020 Rahoton Nazarin Kasuwa daga Gabriela Maria Straka

Zane Beer Culture 2020 Rahoton Nazarin Kasuwa daga Gabriela Maria Straka mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Talla.

TagullaTalla· 2021

Beer Culture 2020 Rahoton Nazarin Kasuwa

daga Gabriela Maria Straka

Abokin Ciniki: Brau Union Österreich AG

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Talla

13,726

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #118582

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Beer Culture 2020 Rahoton Nazarin Kasuwa

Al'adar Giya ta 2020 rahoto ne da aka buga game da al'adar giya a Austria. Rahoton yana gabatar da sakamakon wani bincike mai wakiltar jama'ar Austria masu shekaru 18 zuwa sama, wanda wata cibiyar nazarin kasuwa mai zaman kanta ta gudanar ta hanyar tattaunawa ta yanar gizo da waya. Batutuwan da aka tattauna sun hada da muhimmancin nau'o'in giya na musamman, halayen shan giya, samar da giya mai dorewa, aminci ga alama, da kayayyakin da ba su da giya. Hotuna da alamomi masu sauki suna gabatar da adadi a cikin sigar da ake iya fahimta cikin sauki. Rahoton ya kunshi shafuka 64 na abun ciki da shafuka hudu na murfi.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Beer Culture 2020 Rahoton Nazarin Kasuwa ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Beer Culture 2020 Rahoton Nazarin Kasuwa ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Beer Culture 2020 Rahoton Nazarin Kasuwa yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Girma da Fakitin: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Kalmomin Alama: beer culture report, beer culture, beer, market research, Austria
Fasahar Samarwa: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Ƙalubalen Zane: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Bincike: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Wahayi: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Tsawon Lokacin Aikin: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Tsarin Aiki: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Haƙƙoƙin Ƙirƙira: Copyrights belong to Brau Union Österreich AG, 2020
Mambobin Ƙungiya: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Godiyar Hotuna: Brau Union Österreich AG