Out Here It's Dew Yakin Talla by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Tagulla in Talla Competition Category.
TagullaTalla· 2021
Out Here It's Dew Yakin Talla
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Kyautar A' Design Award ta Tagulla Winner in Talla Category
Verified Award Winner
Verify Award Status for #119164The Design
About Out Here It's Dew Yakin Talla
Out Here It's Dew yakin talla ne da aka kirkira domin wani sunan abin sha mai gas, wanda aka kaddamar don masu son ayyukan waje a yankin Midwest na Amurka. Yakin yana karfafa mutane su ji dadin shan abin a lokacin farauta, kamun kifi, hawan jirgin ruwa da tafiya cikin dazuzzuka. Yakin ya fara ne da wani tayi da ke mayar wa mutane dala ashirin akan lasisin farauta da kamun kifi na shekarar 2020. An gudanar da aikin daukar hoto domin gina babban rumbun hotuna da za a yi amfani da su a wuraren siyarwa, shafukan sada zumunta, da tallace-tallace na waje. An zabi wuri guda domin nuna fasalin bazara ta farko, rani, da kaka duk a cikin daukar hoto guda.
The Recognition
About the Kyautar A' Design Award ta Tagulla
Zanen Out Here It's Dew Yakin Talla ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Out Here It's Dew Yakin Talla ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Out Here It's Dew Yakin Talla yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Inspiration
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Team Members
- PepsiCo Design & Innovation
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