Lone Aikace-aikacen Waya by Xi He is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Baƙin Ƙarfe in Wayar Hannu Competition Category.

Baƙin ƘarfeWayar Hannu· 2021

Lone Aikace-aikacen Waya

by Xi He

Client: Xi He

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Wayar Hannu Category

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Colors

The Design

About Lone Aikace-aikacen Waya

Lone wani aikace-aikacen waya ne na sayayya ta zamantakewa a duniya. Lone tana haɗa kungiyoyi uku na masu amfani: matafiya, masu siye, da masu siyayya na gari. Matafiya suna gano kayayyaki yayin da suke waje sannan su buga katunan kaya a cikin app. Masu siye suna bincike da neman waɗannan katunan kaya sannan su yi odar kayayyakin. Masu siyayya na gari a wancan yankin suna sayen kayayyakin su tura su ga masu siye. Masu amfani za su iya sauya sauƙi tsakanin matsayin matafiyi da mai siye. App ɗin yana amfani da bincike ta kyamara, kallon kaya ta gaskiyar ƴari (augmented reality), da biyan kuɗi ta yatsan hannu. Lone yana samuwa ga Android da iOS.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Lone Aikace-aikacen Waya ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Lone Aikace-aikacen Waya ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Lone Aikace-aikacen Waya saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lone is an interactive mobile App introducing a revolutionize E-commerce, by rethinking international shopping, offer users an authentic international social shopping experience, helps customers to buy authentic things from a small boutique or even on the street around the world. With the ecosystem of travelers discover things when they are traveling and post on Lone, buyers looking for authentic items from any store anywhere on our app, Lone shoppers will help connect the dots.
Dimensions & Packaging: Android, iOS
Tags: social shopping, e-commerce, app, interactive design, travel, mobile app, product design, future shopping UX, UI, user-centered,
Production Technology: Lone app utilizes native app technologies, including camera-based features for scan, augmented reality features to show products, and Touch ID to pay. Illustrations were designed in Adobe Illustration, app UI was designed in Sketch and animated with Adobe After Effects.
Design Challenge: Since the app is aiming to have users across different countries, so the quantity and the geographical mapping of the research samples was a challenge. But it is also a requirement, so the App is able to reach the human-centered design, avoid any confusion and inappropriate visual communication for people from different places in the world.
Research: A large amount of user research was performed over the course of the project, based on audience mapping, audience analysis, including user surveys, user interviews, A round of user testing, B round of user testing. Each round of user testing had 3 different focus of testing, including naming convention and copy of all screens in the App, user experience and user journey, visual design and color.
Inspiration: It is hard for people to get to buy all the authentic things over the world, more deeply, it is hard for normal people to really get to know about what is good in the outside world. we all have limited knowledge about the places we've never been; there's a lack of authenticity of products that are available for people while with increasing demand for international shopping, people have a higher willingness to buy authentic, creative products.
Project Duration: The design process of the project started in Feb 2018 in Rochester, finished in Oct 2020, it is an ongoing journey still with updates and user feedback.
Operation Flow: The app is functional, simple, and intuitive. But more than anything it aims to deliver a great user experience, with emotionally engaging interaction patterns. There are 3 parts of app users for Lone app. Travelers, buyers, and LONE shoppers. Travelers discover and post product cards in the App, buyers browse product cards posted by travelers, search for products and purchase products. Lone shoppers in that specific area will get the product and ship them to buyers. In this flow, travelers and buyers are the front-end App users, it's easy for users to change roles between traveler and buyer.
Image Credits: Image: Xi He