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Wa Lana Waqfa Brand Shirin Talabijin na Siyasa by Rami Yaser Hosni

Wa Lana Waqfa Brand Shirin Talabijin na Siyasa by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Baƙin Ƙarfe in Talla Competition Category.


Baƙin ƘarfeTalla· 2021

Wa Lana Waqfa Brand Shirin Talabijin na Siyasa

by Rami Yaser Hosni

Client: TRT Arabi TV channel

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Talla Category

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The Design

About Wa Lana Waqfa Brand Shirin Talabijin na Siyasa

Wa Lana Waqfa (bari mu tsaya) shirin siyasa ne na yau da kullun wanda ke mayar da hankali kan labarun al'amuran yau da kullun. Yana haskaka wani labari sannan ya yi nazarinsa dalla-dalla. Ƙungiyar zane-zane ta yi cikakken sake fasalin tambari (buɗewa, ɗakin studio, zane-zanen cikin shirin, talla...) don bayyana ainihin manufar shirin, wanda ke ta'allaka ne da "haskakawa" da "tsayawa" a kan wani batu. Harafi na farko a cikin sunan shirin yana haskaka harafin farko na kalma ta biyu, don isar da saƙon haskakawa da bincike. Layin da aka tsawaita a ƙarshen kalma ta biyu, yana wakiltar tsayawa (sunan shirin).

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Wa Lana Waqfa Brand Shirin Talabijin na Siyasa ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Wa Lana Waqfa Brand Shirin Talabijin na Siyasa ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Wa Lana Waqfa Brand Shirin Talabijin na Siyasa saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags
broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge
To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration
The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration
The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members
Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk

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