Aurum Marufin Ganyen Zinariya by LLAB Design Ltd

Aurum Marufin Ganyen Zinariya by LLAB Design Ltd is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Zinariya in Alatu Competition Category.

ZinariyaAlatu· 2021

Aurum Marufin Ganyen Zinariya

by LLAB Design Ltd

Client: Aurum

Kyautar A' Design Award ta Zinariya Winner in Alatu Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aurum Marufin Ganyen Zinariya

Aurum akwatin kyauta ne da aka tsara don ganyen zinariya da ake ci. Marufin yana gabatar da kayan da ba a sarrafa ba a matsayin babban samfurin kasuwanci mai daraja. Tsarin akwatin yana nuni ga marufin kayan ado. Farantin karfe na zinariya da aka yi wa anodizing tare da sunan alamar kasuwanci da aka zana yana rufe akwatin kuma yana aiki a matsayin makullin maganadisu. Takarda mai zane-zane, buga foil na zinariya da spot UV sun samar da saman waje. Wani zaren riban a sashin sama yana rike da tweezer na musamman, don haka za a iya daukar ganyen zinariya mai matukar sauki cikin sauki. Takardar da haske ke ratsawa tana kare ganyen zinariya da ke kasa. Girman akwatin ya kai milimita 88 da 90 da 65.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen Aurum Marufin Ganyen Zinariya ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Aurum Marufin Ganyen Zinariya ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Aurum Marufin Ganyen Zinariya yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Dimensions & Packaging: W88mm x D90mm x H65mm
Tags: luxury, gold, premium, packaging
Production Technology: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Design Challenge: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Research: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Inspiration: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Project Duration: Starts in Dec 2019 to Aug 2020
Operation Flow: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Team Members: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau