MG iSmart Tsarin Muhallin Watsa Bayanai da Nishaɗi by Star

MG iSmart Tsarin Muhallin Watsa Bayanai da Nishaɗi by Star is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Zinariya in Fuskar Amfani Competition Category.

ZinariyaFuskar Amfani· 2021

MG iSmart Tsarin Muhallin Watsa Bayanai da Nishaɗi

by Star

Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Kyautar A' Design Award ta Zinariya Winner in Fuskar Amfani Category

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Colors

The Design

About MG iSmart Tsarin Muhallin Watsa Bayanai da Nishaɗi

MG iSmart wani tsarin muhallin watsa bayanai da nishaɗi ne wanda aka ƙera don motocin alamar kasuwanci ta MG. Wannan muhallin yana tallafawa ƙaddamarwa a sabuwar kasuwa tare da tsari na musamman da aka gina bisa haɗin sadarwa, wuraren mu'amala na dijital da mataimakan wayo. Bincike da zaman samar da tunani tare da ƙungiyar alamar kasuwanci da kuma abokan ciniki a kasuwannin da aka nufa sun jagoranci hanyoyin amfani na masu amfani. An samar da samfuran gwaji na tunanin mu'amala guda uku, kuma an gwada fuskokin gani guda shida kafin a zaɓi wata hanya ta ƙarshe da aka bunƙasa dalla-dalla. Motocin da ke ɗauke da MG iSmart suna kan hanya a ƙasashen Indiya da Thailand.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen MG iSmart Tsarin Muhallin Watsa Bayanai da Nishaɗi ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen MG iSmart Tsarin Muhallin Watsa Bayanai da Nishaɗi ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen MG iSmart Tsarin Muhallin Watsa Bayanai da Nishaɗi yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Dimensions & Packaging: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Tags: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Production Technology: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Inspiration: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Project Duration: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Team Members: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.