Tinkoff Investment Bidiyon Talla by Egor Maraev

Tinkoff Investment Bidiyon Talla by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Tagulla in Fim Competition Category.

TagullaFim· 2022

Tinkoff Investment Bidiyon Talla

by Egor Maraev

Client: Blaster Studio

Kyautar A' Design Award ta Tagulla Winner in Fim Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tinkoff Investment Bidiyon Talla

Tinkoff Investment bidiyon talla ne mai tsawon dakika talatin don sabis na saka jari na banki. Bidiyon ya gabatar da George Washington a matsayin babban jarumi. Yana zaune a kan sofa yana cin pizza, gajiye kuma ragwaye, kuma yana wakiltar kudi. Wannan hoto mai ban mamaki yana dauke da babbar manufar, wato kudi ya kamata a kiyaye su cikin kyakkyawan yanayi kuma a sanya su su yi aiki. Zane-zanen ya hade dabarar cel animation da cutout animation, tare da hadewar dijital. An nuna bidiyon a fadin duniya a matsayin talla kafin bidiyoyin kan layi kuma ya samu babban matakin canzawar masu kallo zuwa masu amfani.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Tinkoff Investment Bidiyon Talla ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Tinkoff Investment Bidiyon Talla ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Tinkoff Investment Bidiyon Talla yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin