L’Amour Red Packet Boxset Fakitin Ja by Alex King is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Baƙin Ƙarfe in Kayan Kyauta Competition Category.
Baƙin ƘarfeKayan Kyauta· 2021
L’Amour Red Packet Boxset Fakitin Ja
by Alex King
Client: A&J Design
Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kayan Kyauta Category
Verified Award Winner
Verify Award Status for #122872The Design
About L’Amour Red Packet Boxset Fakitin Ja
Akwatin fakitocin ja na yanzu yana ƙunshe da fakiti 16 don nuna arziki da cikakken rayuwa. 'Yan kasuwa za su iya zaɓi daga cikin zane daban-daban 26 da haɗuwa "A" zuwa "Z" bisa ga haruffa farko da bukatun kansu. Kyautar da aka keɓanta tana ba wa mutane jin na musamman kuma cikakkiya ce don ƙirƙirar taɓawa ta sirri ga kai da mutanen da kake ƙauna. An yi niyya ga masu aure masu matsayin tsakiya waɗanda suke son zaɓar fakitocin ja na sirri don bayar wa yara tare da kyawawan fatan alheri.
The Recognition
About the Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen L’Amour Red Packet Boxset Fakitin Ja ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen L’Amour Red Packet Boxset Fakitin Ja ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen L’Amour Red Packet Boxset Fakitin Ja saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
- Dimensions & Packaging
- Fine paper, 20cmx20cmx3cm
- Tags
- red packer, lai see, lucky, festive design
- Production Technology
- Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
- Design Challenge
- We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
- Research
- We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
- Inspiration
- L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
- Project Duration
- 6 months, Hong Kong
- Team Members
- Alex King
- Image Credits
- Alex King
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