Shin Tay Yuan Primary Function: Zanen Cikin Masana'antar Yawon Buɗe Ido by Googoods

Shin Tay Yuan Primary Function: Zanen Cikin Masana'antar Yawon Buɗe Ido by Googoods is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Azurfa in Cikin Gida Competition Category.

AzurfaCikin Gida· 2021

Shin Tay Yuan Primary Function: Zanen Cikin Masana'antar Yawon Buɗe Ido

by Googoods

Client: Googoods

Kyautar A' Design Award ta Azurfa Winner in Cikin Gida Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shin Tay Yuan Primary Function: Zanen Cikin Masana'antar Yawon Buɗe Ido

Book Text: Shin Tay Yuan wani zanen ciki ne na masana'antar yawon buɗe ido don wani kamfanin ƙera zane-zanen tukwane a birnin New Taipei, Taiwan. Zanen yana amfani da kayan masana'antu. Ana ganin faranti mai huda a ƙofar shiga. Manufar ta samo asali ne daga bugu na fuska, wani muhimmin kayan aiki a tsarin zana tukwane, wanda kuma aka yi amfani da shi wajen rataye rabe-rabe da tsarin alamun bayanai. A masana'antun tukwane, ana tara kayan aiki a kan allunan katako don sauƙin ɗauka, sannan aka mayar da wannan wurin zuwa teburin liyafa. Ana nuna tarihin kamfanin ta hanyar hotuna maimakon dogayen rubutu. Wannan sararin yana bayyana masana'antar zana tukwane ga baƙi.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Shin Tay Yuan Primary Function: Zanen Cikin Masana'antar Yawon Buɗe Ido ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Shin Tay Yuan Primary Function: Zanen Cikin Masana'antar Yawon Buɗe Ido ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Shin Tay Yuan Primary Function: Zanen Cikin Masana'antar Yawon Buɗe Ido ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Factory materials are used. The punched-plate is immediately seen when entering the entrance. In addition to modifying the original space decoration, the design concept also comes from the screen printing. It is one of the important tools in the applique process, and it is also used in hanging partitions and indicating systems. When making ceramic decals, the utensils are stacked on wooden boards for easy operation, which is a common scene in ceramic factories, and it is transformed into the counter. The white space with white T-shirt at the entrance is like the white porcelain before the decals. The founder said: “The decals are like the printing on a white T-shirt. googoods have also extended the products to interior design, such as the table use of tiles and tableware used on site.”
Dimensions & Packaging: The area of the project is 272 sqm.
Tags: interior, space, experiential space, design, googoods, exhibition, culture
Production Technology: Wood, Steel, Ceramic Tile, Punched-plate, Porcelain
Design Challenge: Distorted space, arrangement of significant database, arrangement of the service aspect, and the future branding integration as well as early matching of strategic execution.
Research: The Research objective was to learn and understand the brand's spirit and essence. And how could we let everyone understand the production has not come easily and value each product.
Inspiration: Yingge used to be a major ceramic town in Taiwan, but it has been through the problems of population and industry relocation. Shin Tay Yuan is a 50-year-old company in Yingge. Through the revitalization program with regional characteristics design of Taiwan Design Research Institute, googoods uses a modernized space and a simplified process of communication to let the public can easily understand the ceramic decal industry, and find the professionalism of the factory, and feel the value of the product. The most important thing is that people begin to value the quality of life because of these articles for daily use.
Project Duration: The project started in October 2020 and was completed in January 2021 in New Taipei City, Taiwan.
Operation Flow: For the company introduction, we extracts several important time points and milestones through images, jumping out of the stiff performance and mechanical narrative of literal contents. There are two processes: external and internal. The external process is to allow the guests to understand and achieve communication. By simplification, infographic, and interactive installment, we hope to reduce waste of manpower and increase efficiency. The internal process is to show technical expertise, and let everyone understand the production has not come easily and value each product.
Team Members: Art Director: Chihong Chuang
Planning: Joy chuang
Graphic: Weichi Pai
Graphic: Hsiangchi Yang
Interior: Shouyun Fu
Interior: Yuwen Huang
Project Manager: Yuhan Hsu
Project Manager: Iju Lin
Image Credits: googoods