NewForm Primary Function: Fili na Baje-koli by Huainan Jia and Jian Zhu

NewForm Primary Function: Fili na Baje-koli by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Azurfa in Cikin Gida Competition Category.

AzurfaCikin Gida· 2022

NewForm Primary Function: Fili na Baje-koli

by Huainan Jia and Jian Zhu

Client: Farnear International Design Center

Kyautar A' Design Award ta Azurfa Winner in Cikin Gida Category

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The Design

About NewForm Primary Function: Fili na Baje-koli

Book Text: NewForm shi ne cikin gida na ɗakin baje-kolin wani kamfanin kayan banɗakin Italiya, mai fadin murabba'in mita 224 a birnin Shanghai. Zanen ya bi ra'ayin kamfanin na asali daga yanayin ƙasa. Tsarin da hanyar da baƙi za su bi sun dogara ne akan sauyawa tsakanin haske da duhu, wanda ke raba shagon zuwa fili-fili masu haɗuwa da juna. Wani ɗaki mai kewaye yana ɗauke da wani aikin fasaha da aka rataye mai suna Dance of Water, wanda yake kama da ɗiga ruwa a ƙarƙashin fitilun. Wata ƙaramar taga mai lanƙwasa da ke da tsarin katakon bamboo na kasar Sin tana nuna wani yanayi mai rai. Wani bango mai launin kore mai duhu da tsire-tsire masu kore suna gudana ta cikin yankin baje-koli, inda ake nuna kayayyaki a wurare daban-daban.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen NewForm Primary Function: Fili na Baje-koli ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen NewForm Primary Function: Fili na Baje-koli ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen NewForm Primary Function: Fili na Baje-koli ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Dimensions & Packaging: The area is 224 sqm.
Tags: Nature, Exhibition, Display, Retail, Bathroom
Production Technology: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Design Challenge: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Research: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Inspiration: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Project Duration: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Operation Flow: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Team Members: Jia Huainan
Zhu Jian
Image Credits: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.