Roi Re Aikin Farko: Zane by Poovakorn Watcharaphongphiphat

Roi Re Aikin Farko: Zane by Poovakorn Watcharaphongphiphat is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Baƙin Ƙarfe in Zamantakewa Competition Category.

Baƙin ƘarfeZamantakewa· 2022

Roi Re Aikin Farko: Zane

by Poovakorn Watcharaphongphiphat

Client: Mahidol University International College

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Zamantakewa Category

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Verified Award Winner

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Colors

The Design

About Roi Re Aikin Farko: Zane

Rubutun Littafi: Roi Re wani gidan yanar gizo ne na baje kolin kan layi wanda ke mai da hankali kan labaran masu sayar da kaya a titunan Thailand na salon gargajiya waɗanda ba safai suke wanzuwa a zamanin yau ba. Manufar ita ce samar da ƙima da wayar da kai a tsakanin ƙananan tsararraki game da al'adun Thailand ta hanyar bincika waɗannan ayyukan sayar da kaya a titi na salon gargajiya da ba kasafai ake samu ba. Roi Re yana ba da bayanai, ilimi, da kayan aiki ta hanyar amfani da jerin zane-zane na musamman kuma masu jan hankali.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Roi Re Aikin Farko: Zane ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Roi Re Aikin Farko: Zane ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Roi Re Aikin Farko: Zane saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Roi Re" is an online exhibition website focusing on stories of Thai old style street peddlers that rarely exist in the present day. The aim is to create appreciation and awareness among young generations toward Thai culture through the exploration of these rare old-style street vending activities. Roi Re provides information, knowledge, and tools through the use of a unique and riveting series of illustrations.
Tags: illustration, Graphic Design, Culture, Archive, Thai, Website, Exhibition, Young, History
Production Technology: “Roi-Re” provides information, knowledge, and tools through the use of unique and riveting series of illustrations, on-location Augmented Technology (AR) in the form of pop-up kiosks, and series of promotional materials to connect the younger generation to what street paddlers used to be in the past.
Design Challenge: Many of the stories often come from word of mouth and memories of an older generation and the official records of their stories are hard to find. Therefore, the content mostly comes from interviews of older generations who had known and experienced old-style street peddlers.
Research: Thai old-style street peddlers have had a long and strong relationship with Thai culture and people. However, the development and modernization these days cause them to be less dominant, many have slowly changed their form, and some of them have disappeared. In addition, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected with newer generations and the official records of their stories are rare and hard to find.

The aim of this project is to preserve and create an appreciation of Thai old-style street peddlers to a younger generation. By bringing their stories back in the present time with the help of technology, AR, virtual museum, motion graphic video, on-location pop-up kiosk, and fun illustration style, the young generation is allowed to explore and experience what was it like for street padders in the past.
Inspiration: Since the past, street peddlers have had a long and strong relationship with Thailand. However, the development and modernization caused old style street peddlers to be less dominant. Many of the unique street peddlers have slowly changed their form, and some of them have disappeared. Moreover, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected from younger generations.
Project Duration: The project started in September 2019 with the research and design development and finished in July 2020 for the exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
Operation Flow: The online exhibition website provides information, knowledge, and tools through the use of a unique and riveting series of animated illustrations to mimic the environment of the street peddlers in the past. Audiences can play and explore items that pop up on the screen along with on the physical exhibition display, pop-up kiosks, using Augmented Technology (AR) to explore the hidden peddlers' stories on various historical locations, such as, Charoen Krung Road.