Fantasy Factory Kantin Sayar Da Kayayyaki by SIG Design

Fantasy Factory Kantin Sayar Da Kayayyaki by SIG Design is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Zinariya in Cikin Gida Competition Category.

ZinariyaCikin Gida· 2022

Fantasy Factory Kantin Sayar Da Kayayyaki

by SIG Design

Client: Nayuki

Kyautar A' Design Award ta Zinariya Winner in Cikin Gida Category

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Verified Award Winner

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Colors

The Design

About Fantasy Factory Kantin Sayar Da Kayayyaki

Ma'aikatar fantasy tare da yin burodin kan-site a matsayin ainihin wurin siyarwa, yana haɗa shayi, dillali, kyaututtukan IP, da sassan mashaya don ƙirƙirar kantin sayar da masana'anta da yawa. An ciro manufar ƙirar FTY daga Factory. F yana nufin Fair. Don ɗimbin kwararar mutane da nau'ikan samfura masu wadata, an tsara sararin samaniya ta hanyar kasuwa. T yana nufin Lokaci. Ana fitar da launin shagon ne daga canjin launi na sararin sama, wanda ke nuna canjin lokaci na rana. Y yana nufin Kai (abokan ciniki). Daban-daban Kai a cikin madubi an mika shi zuwa na'urar mu'amala mai nau'i-nau'i.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen Fantasy Factory Kantin Sayar Da Kayayyaki ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Fantasy Factory Kantin Sayar Da Kayayyaki ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Fantasy Factory Kantin Sayar Da Kayayyaki yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019