Blue Frog Mashaya Da Gidan Abinci daga SIG Design

Zane Blue Frog Mashaya Da Gidan Abinci daga SIG Design mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Cikin Gida.

Baƙin ƘarfeCikin Gida· 2022

Blue Frog Mashaya Da Gidan Abinci

daga SIG Design

Abokin Ciniki: Blue Frog

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Cikin Gida

19,467

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #127951

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Blue Frog Mashaya Da Gidan Abinci

Blue Frog yana samar da gasasshen abinci da cocktails. Ana buƙatar ƙirar don nuna fasalin al'adun Amurka na zamani. Don ƙirƙirar sarari mai buɗewa da kyauta don saduwa da yanayin zamantakewa daban-daban, to masu amfani za su iya samun ƙwarewar cin abinci mai daɗi. Musamman al'adun harbi 100 yana kawo farin ciki da kalubale ga abokan ciniki. Saboda haka, mashaya ita ce cibiyar gani don watsa farin ciki ga dukan sararin samaniya. Ana ɗaukar abubuwa daban-daban, siffofi masu yawa da kayan ado na fasaha don ƙirƙirar sararin samaniya mai kyau.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Blue Frog Mashaya Da Gidan Abinci ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Blue Frog Mashaya Da Gidan Abinci ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Blue Frog Mashaya Da Gidan Abinci saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Girma da Fakitin: The project area is 404 sqm.
Kalmomin Alama: restaurant, bar, Modern American, artworks
Fasahar Samarwa: Desktop research and on-site market research.
Ƙalubalen Zane: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Bincike: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Wahayi: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Tsawon Lokacin Aikin: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Tsarin Aiki: /
Mambobin Ƙungiya: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Godiyar Hotuna: Image #1-#5 photographer: Nick Sing