Fragrance Gallery Primary Function: Zayyana Cikin Gida na Kanti daga Yuan Jiang and Chen Song

Zane Fragrance Gallery Primary Function: Zayyana Cikin Gida na Kanti daga Yuan Jiang and Chen Song mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Cikin Gida.

AzurfaCikin Gida· 2022

Fragrance Gallery Primary Function: Zayyana Cikin Gida na Kanti

daga Yuan Jiang and Chen Song

Abokin Ciniki: SODA Architects

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Cikin Gida

17,636

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #128567

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Fragrance Gallery Primary Function: Zayyana Cikin Gida na Kanti

Fragrance Gallery wuri ne na cikin gida na sayarwa don wani kamfanin turare a birnin Beijing, mai fadin murabba'in mita 314. An shirya wurin a matsayin dakin nuni na fasaha maimakon kanti na yau da kullun. An gina kofar shiga daga kusan kwalabe 5,000 na turare da aka sake sarrafa, wanda ke samar da tsarin kafofin watsa labarai da ke canza launi dare da rana. A cikin babban zauren, wani saman lankwasa mai tsawon mita 20 yana daukar hotunan dijital na nau'ikan turare da bayanai kan tarihi da danyen kayayyaki. Zayyanar ta hade abubuwan gani, sauti, kamshi da na hulda, kuma tana jagorantar baƙi cikin yawon shakatawa na kansu.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Fragrance Gallery Primary Function: Zayyana Cikin Gida na Kanti ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Fragrance Gallery Primary Function: Zayyana Cikin Gida na Kanti ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Fragrance Gallery Primary Function: Zayyana Cikin Gida na Kanti ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Girma da Fakitin: 314 Square Meters
Kalmomin Alama: Media space, Media integrated store, Digital installation, Fragrance gallery
Fasahar Samarwa: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Ƙalubalen Zane: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Bincike: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Wahayi: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Tsawon Lokacin Aikin: The project started in August 2019 and finished in October 2020 in Beijing.
Tsarin Aiki: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Mambobin Ƙungiya: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Godiyar Hotuna: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui