Better Bodies Hi Asalin Alama by Takahiro Eto

Better Bodies Hi Asalin Alama by Takahiro Eto is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Platinum in Zane-zane Competition Category.

PlatinumZane-zane· 2022

Better Bodies Hi Asalin Alama

by Takahiro Eto

Client: Better Bodies Hi

Kyautar A' Design Award ta Platinum Winner in Zane-zane Category

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Colors

The Design

About Better Bodies Hi Asalin Alama

Better Bodies Hi wata asalin alama ce ta ɗakin motsa jiki. An gina wannan asalin alamar ne bisa wani salon rubutu (typeface) da ke sauyawa a matakai uku. Yayin da baƙi ke tafiya daga wurin liyafar zuwa wurin motsa jiki, rubutun da ke kan alamomin yana ƙara kauri da girma. Ana amfani da salo mafi siriri kaɗan-kaɗan a wurin liyafar don samar da yanayi na natsuwa. Ana amfani da salo mafi kauri a wurin motsa jiki a tsayin da ya wuce mita ɗaya. Ana amfani da wannan salon rubutu a tambarin, gidan yanar gizo, alamomin shiryarwa da kayan bugawa. Rubutun da ke sauyawa yana taimaka wa masu amfani su shirya jiki da tunani don motsa jiki mataki-mataki.

The Recognition

About the Kyautar A' Design Award ta Platinum

Zanen Better Bodies Hi Asalin Alama ya lashe Kyautar A' Design Award ta Platinum, wata karramawa mai tsananin daraja da ake bai wa zane-zane waɗanda da gaske na musamman ne, masu kyau kuma masu burgewa. Waɗanda suka lashe kyautar Platinum abubuwan mamaki ne na ƙirƙira, shaidu ne ga iyakokin ƙirƙirar basirar tunani, kuma suna nuna ƙwarewar da ba ta da kamarta da hazaƙar masu zanensu. Ana sa ran waɗannan zane-zane su zama ayyukan da aka fi sani waɗanda ke ayyana kyawun zamani, suna ba da gudummawa ga walwalar al'umma kuma suna kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Better Bodies Hi Asalin Alama yana nuna matakin ƙwarewa wanda ya zarce iyaka, kuma babu shakka yana sa duniya ta fi kyau da halayensa masu amfani da daraja. Zanen Better Bodies Hi Asalin Alama aiki ne da ya lashe Kyautar A' Design Award ta Platinum wanda ke tada sha'awa, yana ƙarfafawa, yana burgewa, yana faranta rai kuma yana haifar da babban farin ciki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Dimensions & Packaging: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Tags: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Production Technology: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Design Challenge: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Inspiration: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Project Duration: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Operation Flow: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Team Members: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima