87MM Brand Story Ƙirar Littafi by Sunghoon Kim is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Azurfa in Bugu Competition Category.
AzurfaBugu· 2022
87MM Brand Story Ƙirar Littafi
by Sunghoon Kim
Client: 87mm
Kyautar A' Design Award ta Azurfa Winner in Bugu Category
Verified Award Winner
Verify Award Status for #134927The Design
About 87MM Brand Story Ƙirar Littafi
87MM kamfani ne na kayan sawa na Koriya wanda ke ƙirƙirar al'adun yau da kullun ta hanyar hankali da fasaha. Tun lokacin ƙaddamarwarsa a shekarar 2011, an tsara shi don ba da labarin shekaru goma da suka gabata ga jama'ar da suke son 87MM ta hanyar Moment by Moment, We Say No Concept But Good Sense, kamfani mai shekaru 10 na rubuce-rubuce. Wannan zai yi aiki don sadarwa sosai tare da matasan Koreanci masu son 87MM kuma masu kishin game da shi ta hanyar labarin masu kafa shi biyu da kuma labarin alamar 87MM.
The Recognition
About the Kyautar A' Design Award ta Azurfa
Zanen 87MM Brand Story Ƙirar Littafi ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen 87MM Brand Story Ƙirar Littafi ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen 87MM Brand Story Ƙirar Littafi ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
- Dimensions & Packaging
- Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
- Tags
- 87MM, brand book, book, design, editorial, graphic, typography
- Production Technology
- The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
- Design Challenge
- In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
- Research
- According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
- Inspiration
- While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
- Project Duration
- The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
- Operation Flow
- Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
- Team Members
- Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon - Image Credits
- 87MM
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