Science as an Emotional Trend Babban Ayyuka: Allon Marhabin by Liubov Maximenkova

Science as an Emotional Trend Babban Ayyuka: Allon Marhabin by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Tagulla in Wayar Hannu Competition Category.

TagullaWayar Hannu· 2022

Science as an Emotional Trend Babban Ayyuka: Allon Marhabin

by Liubov Maximenkova

Client: Sber

Kyautar A' Design Award ta Tagulla Winner in Wayar Hannu Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Science as an Emotional Trend Babban Ayyuka: Allon Marhabin

Rubutun Littafi: Kimiyya a matsayin Yanayin Tunani jerin allunan marhabin ne da aka kirkira a shekarar 2021 don manhajar wayar hannu ta Sberbank Online. An sadaukar da wannan jerin ne domin bikin Shekarar Kimiyya da Fasaha a Rasha. An hada da jigogi guda uku: Karkashin Ruwa, Ta Cikin Na'urar Kara Girma, da Sadarwar Kwakwalwa ta Wucin Gadi. Karkashin Ruwa yana nuna hotuna da masana ilmin halittun teku suka dauka. Ta Cikin Na'urar Kara Girma yana nuna abubuwa da aka saba dasu ta hanyar daukar hoto na micro da macro. Sadarwar Kwakwalwa ta Wucin Gadi yana nuna hotuna da hankalin wucin gadi ya kirkira. Manufar ita ce hada tunani da ilimi tare.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Science as an Emotional Trend Babban Ayyuka: Allon Marhabin ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Science as an Emotional Trend Babban Ayyuka: Allon Marhabin ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Science as an Emotional Trend Babban Ayyuka: Allon Marhabin yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.